Do you know why Health and Wellness are so important that they have their category at awards like the Cannes Lions and LIA Awards? ??

Well-being is a big deal, even in the advertising scene. Beyond mere products and marketing spiel, promoting well-being is about igniting positive change and tackling crucial health issues. It involves employing a didactic and educational language, reaching individuals on a profound level, and establishing a meaningful connection. As evident, navigating this terrain necessitates a unique and specialized language.

?? What criteria are considered in the awards??

The Health & Wellness category awards creativity for personal well-being. As the Cannes Lions International Festival of Creativity says, the campaign must be an exceptionally engaging work that promotes non-prescription products and services, publically educates people to allow self-diagnosis, or facilitates proactive personal care.?

?? So, how does this work in practice? Let us show you.

"Replimune" was quite interesting to work with, a documentary-type film showing the action of medicine that helps fight cancer inside the human body from a microscopic perspective.?

As we mentioned, dealing with #Health and #Wellness requires didactics. The ultimate aim of this medicine is to improve outcomes for patients with cancer. So, the objective of our #animation was to demonstrate this with safety and confidence in how the process works.

"Replimune" was developed using #procedural techniques, counting mostly with geometry and animation nodes as the main tool to deliver the message better. Ultimately, we achieved the goal: show how Replimune's approach combines multiple mechanisms of action to destroy the tumor, ignite an anti-cancer response, and generate long-lived immune activity.?

If you'd like to see more of our Health and Wellness projects, visit us at ?? https://bit.ly/3Gy4l88

?? Want to talk about your Health and Wellness ideas? Let's chat! ??