Do You Know Which is the Most Profitable Print-On-Demand Product Category?

Ever feel stuck in a product loop? Wondering if there's a hidden gem waiting to explode your profits? You're not alone. There comes a time when every e-commerce business owner struggles with finding the most profitable print-on-demand product category.?

This newsletter unveils the answer and goes a step further. We'll reveal a lucrative POD goldmine and equip you with the knowledge to conquer international markets and reach a whole new audience. ?

Improving your Profit Potential: Print-On-Demand Wall Art Products?

Forget the oversaturated T-shirt market! We're diving into the world of wall art, a booming industry valued at approximately USD 61.04 billion in 2023 and projected to reach a staggering $118.79 billion by 2032 (by Fortune Business Insights? ). That's right, people of all ages are hungry for unique and personalized ways to spruce up their living spaces, and you can be the one to provide it. ?

What is the Secret in the Wall Art Market Potential??

The POD business model offers low-risk business opportunities but can become challenging when dealing with product categories like apparel.?Print-on-demand wall art products, unlike apparel, is way less hassle due to its standardized nature combined with high perceived value. Not much can go wrong in fitting a wall, and you never risk offending anyone by giving them the wrong size. Besides, the high perceived value of this product group offers significant profit potential due to improved margins. ??

Here's why wall decor is a perfect fit for business expansion:?

• Less Saturated Market: Unlike the crowded apparel space, wall art offers a variety of niches with room for your unique designs to stand out. Less competition for ad space leads to cheaper advertising costs for your products.?
• Personalized Gifting Powerhouse: Wall art makes a perfect personal gift with emotional value that goes beyond price. For you as a print-on-demand seller, this provides a chance to be more flexible with your profit margins. ?
• Profit Potential: Wall art offers higher profit margins than other POD product categories, thanks to a favorable base-to-retail price ratio. According to data by some industry players, like Printify, non-clothing products tend to have a higher profit margin than apparel, ranging even up to 76% markups.?
• Fewer Hassles: Say goodbye to frequent reclaims. Nothing can go wrong with wall art product size – the bigger, the better (unlike apparel products). So, less customer support and more happy reviews. Our data shows that apparel orders, on average, are returned 3.5 times more often than wall art products.?

• Sustainable Choice: Reduce waste with a product that caters to a longer lifespan and is produced responsibly. merchOne's commitment to sustainability extends to even owning a forest to ensure responsible sourcing of wood for canvas frames. ?
• Upselling Made Easy: Wall art's versatility allows you to offer different size variations without the limitations of apparel sizing, making upselling a breeze. The aspect ratio of canvas print files means you can easily upsell without needing to reconfigure the design, which is not the case with product categories like apparel.?
• Effortless Expansion: Simply add wall decor to your existing product listings. This broadens your product range and attracts new customers without a major overhaul of your current setup.?
• Niche Inspiration: Wall art offers a vast canvas for creativity. Expand beyond generic landscapes and florals. Delve into niches like pop culture art, historical maps, or personalized pet portraits.?

Global Fulfiller with Expertise in Wall Art Products: Quickest Way to Success?

Partnering with a global printing and fulfillment provider like merchOne can streamline your operations and accelerate growth. Our production sites in the US and Europe have an overall capacity to produce up to 500,000 customized products daily, ensuring quick and reliable fulfillment of your orders.?

With our expertise in wall art products, you can seamlessly integrate wall decor into your offerings and achieve global success. Besides, our price offering for mature POD sellers is better than the competition in 99% of the cases. merchOne is proud to have industry-leading cut-off dates that beat any other POD fulfiller by at least 2-3 days, and on top of it, we have a 48-hour fulfillment promise, which is kept during the high season.?Our global network ensures your products will reach customers quickly and efficiently, no matter where they are.?

International Expansion - Going Global with Confidence?

As an experienced e-commerce entrepreneur, you've undoubtedly established a loyal customer base. But have you considered the potential for growth beyond your current market? Expanding your POD business internationally opens doors to an unlimited audience, translating to a boost in profitability. ?

However, reaching new customers can be easier said than done, especially with regional differences and logistics. No single approach fits all when it comes to global expansion.?

Research is the key! From cultural preferences and trending designs to holidays, law regulations, and taxes - grasping in-depth knowledge will help to succeed in new markets. According to 麦肯锡 , companies that excel in product personalization can see a revenue increase of 10 to 15 percent on average, with some experiencing up to a 30 percent boost in sales. Let's explore how to tap into a global audience and significantly boost your profits.?

Decoding Audience Preferences?

Understanding your target audience goes beyond borders. Demographics such as age, income, and gender influence product preferences, but cultural background is equally important. Different age groups and genders have distinct shopping behaviors. For example, men often prioritize product features and functionality, while women might focus more on aesthetics and customer reviews.??

Knowing what motivates your audience – their values, interests, and lifestyles – helps create designs that resonate deeply. Catering to local tastes in design, humor, and cultural references can significantly boost your sales.?

A great example is merchOne's partnership with Love & Faith GmbH , a POD seller looking to expand beyond Europe. By strategically acquiring customers and managing costs, Love & Faith maintained profitability while offering competitive prices and experiencing significant growth. Love & Faith blends spirituality with commerce, focusing on faith-based designs for the massive US Christian market (approximately 65% of the population identifying as Christians, according to Pew Research Center ). Their deep understanding of this demographic's preferences was key to their strategic planning.?

Find the Hottest Market for Your Products?

Go beyond everyday preferences to maximize your impact. Understanding regional traditions can inspire designs for seasonal products and targeted marketing campaigns. What’s hot in Tokyo might not be trending in Toronto.?

For example, national holidays are more than just decorations – they are powerful sales drives where customers seek customized products that reflect each celebration's significance and emotional value. merchOne’s key e-commerce holiday guide will help you be prepared. Imagine holiday-themed posters for Chinese New Year or vibrant canvas designs celebrating Diwali!?

But niche markets can be even hotter. Explore regional preferences within the gaming industry. Design limited-edition wall art featuring popular in-game characters or team logos that resonate with specific countries. For example, League of Legends might dominate Korean living spaces, while Dota 2 art could be a hit in Southeast Asia. Action RPGs might inspire fantasy-themed wall art for the Asian market, while European gamers might crave historical battle scenes. By catering to these distinct niches within gaming, you can turn your wall art into a widely required phenomenon.?

The Power of Gifts?

All celebrations can be an occasion for gifting, and there's nothing better than stunning wall art decor to make these moments special. The personalized gifting industry has seen a notable surge in canvas sales, reflecting the growing trend toward unique and customized gifts.??

The global personalized gifts market, which includes items like canvas prints, was valued at approximately $28.4 billion in 2023 and is poised to grow from USD 30.82 billion in 2023 to USD 48.75 billion by 2031, growing at a CAGR of 5.9% (by SkyQuest Technology Consulting Pvt. Ltd. )

Legal Lowdown: Don’t Get Caught Off Guard?

Different markets have specific legal compliances. Navigating these regulations is crucial to your success. While Europe and the US markets offer incredible opportunities, navigating their distinct tax systems requires some preparation.?

Some key factors to consider:?

• In the US, the primary concern for POD sellers is the Sales tax, yet the US does not have a single national rate. Instead, individual states and sometimes localities may levy their own sales taxes, with rates varying significantly depending on location (sometimes even within the same state or city). ?
• Europe operates under a Value Added Tax (VAT) system. VAT acts as a consumption tax applied at each stage of production and distribution, ultimately paid by the end consumer. VAT rates vary across Europe. Most countries have a standard VAT rate, but some essential goods might have a reduced VAT rate.?

Different mechanisms can be applied to reduce upfront tax burdens in the US and Europe. Understanding distinctions among regions and navigating the tax maze is key to ensuring compliance.?

Tip of the Month: Never stop educating yourself. Stay on top of legal compliances in your targeted markets and partner with a fulfillment provider who offers guidance on navigating these complexities.?

A Global Fulfiller: Your Key to Scaling Success?

A global fulfillment partner offers more than just printing and order fulfillment. They provide localized support, making expansion smoother. Global fulfillers often have multilingual support to bridge language gaps, ensuring smooth communication with customers and fulfillment centers worldwide.?

Local Support, Global Reach: To ensure successful expansion, choose a fulfillment partner with global expertise?in technical assistance, operational support, and market expertise.?

Fulfilling Orders Across Continents: A global fulfillment partner handles everything from printing to shipping, eliminating logistical headaches and managing multiple printers and warehouses.?

Fast and Reliable Fulfillment: You must reach your customer quickly. With production facilities in Europe and the USA, merchOne ensures faster fulfillment times and consistent product quality, building your brand trust across borders.

Keeping Costs Competitive: Scaling globally shouldn't mean higher expenses. As part of The Customization Group , merchOne leverages bulk purchasing power to negotiate lower costs, offering competitive prices while maintaining profit margins. Our strategically positioned facilities optimize shipping routes and lower rates.

Diverse Printing Methods: Expertise in a wide range of printing methods, adjusted to specific products and materials, ensures that your products meet quality standards. merchOne provides top-notch solutions for all your printing needs to make your designs vibrant and durable.?

Customer Champions & Return Wranglers: Exceptional customer service and a hassle-free returns process are crucial. Research by Salesforce shows that 91% of customers are likely to make another purchase after a great service experience, emphasizing the importance of quality customer service.?

Practical Tips for International Success?

• Cultural Insights: In the US, humor often centers around pop culture references. In Japan, designs featuring popular anime characters or manga themes are more successful. Research trending hashtags, memes, and online communities specific to your target region for valuable insights.?
• Design Trends: Minimalist designs are popular in Scandinavia, while bold colors and intricate patterns resonate more in South America. Utilize tools like 谷歌 Trends to identify popular design styles and color palettes in different regions.?
• Legal Compliance: Stay updated on import/export regulations and tax implications through resources like the International Trade Administration (ITA) website. Consult lawyers specializing in international e-commerce for specific guidance.?
• Case Studies: Learn from successful POD businesses, which have built a loyal following in Europe, for example, creating designs inspired by popular European football clubs. Research industry publications or attend online conferences to discover more success stories.?

merchOne Updates?

merchOne product configurator gets an upgrade! We're excited to announce the latest upgrade to the merchOne product configurator, designed to enhance your workflow and creative potential. Our new features make it easier than ever to create stunning wall art decor.

• Enhanced Layout Bar: The upgraded layout bar makes the design process easier to control and more efficient.?
• Expanded Design Management Space: Enjoy a larger workspace to comfortably manage your product designs.?
• Easier Layer Management: Better control of layer editing to improve user experience and make the tool easy to use.?
• Text Layer Options: Unleash your creativity with new text fonts and editing options, giving you even more personalized designs.?
• Upload Flexibility: Upload designs effortlessly from your computer or directly from URLs.?
• Effortless Multi-File Uploads: Manage multiple design files quickly and easily with our new system.?

With merchOne product configurator, creating eye-catching designs for your wall art merch is easier than ever.?Ready to take your designs to the next level? Try the updated configurator today!?

merchOne is thrilled to be part of our sellers' journey in the print-on-demand industry. Our monthly newsletter aims to inform, inspire, and support your business as it reaches new heights. Let's design, sell, and print our way to success together.