Do you know what your guests really want?

We’re seeing guests become increasingly sophisticated in their view of an ideal hotel experience. Not only do they want their needs met and expectations exceeded, they want an experience they can savor.?

Fortunately, advances in technology have made it easier for hotels to get to know their guests. It has expanded the possibilities of what an exceptional hotel stay can look like. These days, it’s never been easier for hotels to personalize guest communication. From automated pre-arrival emails to speedy self check-in and check-out, the experience is catered to guest preferences.?

There are endless opportunities to enhance your guest experience.

All of this is propelling hoteliers to keep up, anticipate what guests want, and continue to innovate on their offerings, amenities, and overall brand goals.?

In more ways than one, technology is the driving force behind the mission to stay relevant.

Have you seen our latest 2023 benchmark report?

Find out how your hotel is engaging with guests at every stage of their journey in Revinate’s “2023 benchmark report: Understanding hoteliers’ performance across communication channels.”

View the report

Numbers that matter

47.5% of hoteliers are on-board with messaging guests on their mobile devices

• This percentage represents hoteliers that have implemented or plan to implement automated guest messaging for customer service requests in the next year. That’s nearly half of the hoteliers in the industry who are moving towards this technology!

US RevPAR reached $102.98 at the end of March

• That’s a 4.7% jump since 2022. Overall, hotel performance in March was encouraging as the US market grew in ADR and RevPAR, with Washington D.C. presenting the highest increase in both metrics.

67% of real estate investors increased their focus on ESG initiatives in 2022

ESG (Environmental, Social, and Governance) refers to things such as pledges of sustainability, renewable energy, and improved treatment of staff. Not only was this a major consideration for hoteliers breaking ground last year, it’s expected to be even more so in 2023.

Trends that matter

Trend #1: Guest expectations — checking every box

Of course guests are looking for comfort, cleanliness, and entertainment when they stay at your property, but that’s not all. Emotional, local, and value-driven experiences are also becoming the norm — which leaves plenty of opportunities for personalization.

Trend #2: Getting emotional

Speaking of emotional experiences, hoteliers, especially in the US, are shifting their brand messaging to appeal to travelers‘ emotions on a grander scale. The loneliness epidemic has been a driver for this change, and hoteliers are training their hotel staff to create more positive interactions.

Trend #3: Technology and the future of revenue management

While revenue management is an ongoing focus, automated technology is proving capable at simplifying and streamlining revenue and budget based decisions. More hoteliers are wielding this technology to support their growth and revenue forecasts.

Perspectives that matter

EMAIL CAMPAIGN: Book your magical 2-night stay in the Lake District

• This email promotion from Langdale Chase is a perfect example of precise segmentation to appeal to guests’ unique travel desires. Be sure to check it out as this campaign generated more than ￡10,000 in revenue and a near 45% open rate.

BLOG: A full recap of NAVIGATE 2023

• In case you missed NAVIGATE 2023, we covered 3 major themes from this year’s conference. Read about them to find out how to drive direct bookings and foster deeper connections with guests.?

CUSTOMER SUCCESS STORY: Clique Hotels & Resorts chooses Revinate to power guest communication and drive revenue

• Clique Hotels and Resorts achieved a 37% open rate across all of their emails with Revinate Marketing. Find out how they simplified their tech stack, strengthened brand alignment, and drove revenue with their marketing strategies.?

PODCAST: What can hoteliers do to stay grounded in their guest connections?

• We’ve talked a lot about guest expectations so far, and in this episode of the Hotel Moment podcast, Sean Dee, Chief Commercial Officer at Outrigger Hospitality Group, dives into that topic in more detail. You’ll learn how you can improve the stay experience and help guests feel more in-touch with your property.

WEBINAR: 2023 benchmark report: Hoteliers’ performance across communication channels

• Do you know how your guest communication channels perform relative to your competitors? Our team is covering the 2023 benchmarks across communication channels — including email, web, text and voice. Get in here!

Ready to drive more direct bookings?

See our solutions in action to find out how they power direct revenue and ensure delightful guest experiences.

Get a demo