Do you know what liquor or spirit packaging young people like?

#packagingtrend. #spiritpackaging #liquorpackaging.

The development trend of spirits is worth pondering for every brand. After the recovery and adjustment in 2023, the liquor industry has shown a strong recovery momentum and a steady development trend. 2024 will be a key year for the liquor industry to turn around and develop in the new cycle. The concentration of the industry will be further improved. Liquor companies need to keep up with the changes in market trends and consumption trends, and continue to innovate and improve in order to stand out in the fierce market competition and achieve high-quality development. Facing 2024, which is full of opportunities and challenges, the rejuvenation of liquor is still one of the important development trends of the industry. With the younger consumer groups, consumers have higher requirements for the taste, packaging, marketing methods, sales channels, consumption scenarios, etc. of liquor. How to meet the needs of young consumers and make liquor more in line with their taste and aesthetics is a topic that the liquor industry needs to focus on today.

The most instructive marketing case in 2023 is the joint launch of the "Sauce-flavored Latte" by Moutai and Luckin Coffee. This cross-border joint venture has ignited widespread attention from both inside and outside the industry. According to official data, the sales volume of Maotai Latte exceeded 5.42 million cups on the first day, and the sales volume of a single product exceeded 100 million yuan on the first day. "Wine and coffee", "A full cup of Maotai without coffee liquid", "Drinking a cup of Maotai Latte may earn 9 yuan", "Luckin Coffee responds to whether you can drive after drinking Maotai co-branded coffee", and dozens of other topics continued to be on the hot search, with related readings exceeding 1 billion. The success of this marketing campaign is not only due to the strong brand influence of Maotai itself, but also because the marketing method is more in line with the preferences of young people and has aroused emotional resonance among young people.