DO YOU KNOW WHAT BUSINESS ARE YOU REALLY IN?

Hi Guys…

Whenever I ask my audience members what business they're in, far too often I'll get the same generic answer - their TITLE.

I have spoken about this before in one of my previous posts, but I want to share something really important with you here.

NO ONE GIVES TWO HOOTS about what you do. Or even whom you do it for. They don't care how good you are at whatever you do. They don't care how long you've been doing it. They don't even care how many people you've helped along the way. All they are interested in is themselves. You know that already, right?

If you continue to lead with what you do, all you are doing is giving your prospects more ammunition to use against you when it comes down to price.

You know what they say...if it looks like a duck, sounds like a duck and walks like a duck, then it’s probably a duck! And there are tons of ducks all competing for your potential clients' money and business.

If you sound like a commodity, look like a commodity and walk like a commodity then you will be treated like one! And that's dangerous to your business, your future in the industry as well as your wealth.

Your potential clients are savvy people - make no mistake. You're more than likely not the first to attempt to sell them your expertise. And you definitely will not be the last. There are truckloads of so-called 'experts' out there vying for every crumb they can get their grubby little hands on. And they all look the same. They all approach and walk the same. And they all SOUND the same. So similar in fact, that Mr. or Mrs. Prospect can’t tell the difference between you all.

And that's when their protective buyers default mode steps in. PRICE. That's right, if you all sound the same, offering the same 'type' of service or product line, they can't tell you apart. The only way the prospective client can tell the difference now is how much you charge - good old-fashioned PRICE default.

Being the cheapest is not a good strategy for your business or your wealth. You won't have a business for long if you are not earning enough money to grow. That being said, someone will always be able to be cheaper than you. And if they're competing on price too, they're not going to last long either.

So… STOP SELLING ON PRICE.

Understand this...you are in the PROBLEM-SOLVING BUSINESS. That's it. Nothing more. What stinking aggravating, lying awake every night problem do you solve? How much is that problem worth to your client? How much is it worth to get rid of it?

The bigger the problem, the MORE it should cost to solve it! And your buyer knows that too. But no one is 'selling problems'. They're all selling solutions. Think about that for a moment and let it sink in.

Selling 'problems' is the quickest and most welcome way to grow your business. Every prospect feels their problem personally. They don't feel your solution. They want and need someone or something to solve 'their' unique and personal to their problem. Solve that and they will pay you what you’re asking. Stop selling generic, commodity-style solutions and services. Unless of course, you want to continue selling on price!

If you're ready to start charging what you’re truly worth and escape from the overcrowded and noisy blood bath of competition for good, then drop me a message me and I'll help you.