Do You Know This Secret?

"We are not thinking machines that feel; rather, we are feeling machines that think." - Antonio Damasio

Every human being has a force field that is impenetrable with logical means.

Unless we understand how to penetrate this force field our messages will bounce off and all our time, effort and money will add up to...nothing.

In his famous TED Talk about his book, Start With Why, Simon Sinek discusses what drives all human behavior.

In describing how our brains work to decide what - if ANY - action to take, he says:

“The neocortex is responsible for all of our rational and analytical thought and language.

The middle two sections make up our limbic brains, and our limbic brains are responsible for all of our feelings, like trust and loyalty.

It's also responsible for all human behavior, all decision-making, and it has no capacity for language.

In other words, when we communicate from the outside in, yes, people can understand vast amounts of complicated information like features and benefits and facts and figures.

It just doesn't drive behavior.

When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do.

This is where gut decisions come from.

You know, sometimes you can give somebody all the facts and figures, and they say, "I know what all the facts and details say, but it just doesn't feel right."

Why would we use that verb, it doesn't "feel" right?

Because the part of the brain that controls decision-making doesn't control language.

And the best we can muster up is, "I don't know. It just doesn't feel right."

There is a clear disconnect.

It is common for people to think they make decisions logically because, as humans, we always justify with logic those decisions that we have made emotionally.

Because of this, many will use logic when communicating.

Invariably that sort of communication will make completes sense - and result in no action.

But, this week's idea features a secret you can use to spur action from your target audience.

A.I.D.A.

A.I.D.A. stands for:

Attention, Interest, Desire and Action. It’s a formula for effectively engaging with your audience.?

The following are suggestions for social media posts that embody the first three.

Each should be ended with a call to action.

These are written for a person or company offering coaching services. But, when we understand that, to be effective, our messages must connect with folks' emotional brain we can communicate more effectively.

Message One

Remember what life was like when you were a kid and made fingerprints using Elmer’s Glue?

Work SHOULD be fun like that! And, it CAN be when you utilize our coaching services.?

Message Two

Have you ever stepped on a Lego in your bare feet?

Does work feel like that??

It doesn’t have to be painful.

Our coaching will help make it fun again.

Message Three

Roller coasters can be thrilling, but do you like CONSTANT ups and downs like that in your business?

What if you could climb the hill and stay there instead?

Our coaching can help.

Message Four

Are there ‘never enough hours’ in your day?

We can’t magically make the clock run slower.

But, we CAN help you get more done with less stress.

Message Five

“To those who say, ‘money doesn’t buy happiness’, I say, well it does buy a jet ski. Have you ever seen a sad person on a jet ski?”

?????????????????????????????????????– Oren Klaff

We coach people who want to be able to afford a jet ski.

Message Six

The great Earl Nightingale once said, “If the grass is greener on the other side of the fence, maybe it’s because it’s getting better care.”

Our coaching will show you how to make your yard a better place.?

In what ways might you apply this for your business???

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Are you on the verge of being left behind in an increasingly competitive and rapidly changing world? ?? You can avoid being run over by hiring me to develop ideas and strategies that will help you increase sales and reduce customer acquisition cost.

Your organization can also help develop a culture of innovation by having us train your team on methods of thinking more creatively - on purpose.

PM me?so I can help you.

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Can't Miss!

Today (May 30th, 2023) at 3:00 p.m. U.S. Eastern time we continue our Contributing Author interview series.

In today's installment of the series newer entrepreneur and inventor of the Bendy Butler?Serena Fadlun?and veteran entrepreneur?Dwight Chandler?join me to discuss the recent articles they have written for the SPS Business Success Portal.

See the LikedIn Audio Event here.

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See you next week?

About?Bob Sager

The Founder of?SpearPoint Solutions, Bob’s professional background includes over three decades of experience in sales, leadership and training. Combined with creative thinking, he uses that experience to develop business strategies that help organizations increase sales while reducing customer acquisition cost.

Additionally, Bob facilitates training on methods of thinking more creatively that organizations can practically apply to all aspects of their business so they can thrive in the modern?economy.?