Do You Know How to Write an About Page? If not, PreFocus a little bit..

When it comes to website conversion rates, your about page plays a significant role. Consumers, especially in competitive markets, want to find a brand that'll deliver on their promises. This begins with your ability to communicate as a credible option. In my line of work, I see far too many about pages that lack substance. Some businesses don't even take the time to create one.

Since anyone can develop a website today, it's important that businesses are able to differentiate themselves in the marketplace. With that being said, I want to show you how to write an about page that'll drastically improve your on-site conversion rates for FREE. Without a clear about section, you're missing out on a big opportunity to persuade your visitors.

First Things First, Conceptualize Your Value.

So, where do you start? Understanding how to write an about page is more than the copy itself. Before we get ahead of ourselves, I want you to know that the presentation of your about page also plays a significant role. You can’t just answer the questions I organized and publish them generically. You have to strategically position each value proposition so that it flows for your visitors.

In my blog below, I touch on the areas of importance first. Once you have a clear understanding of how to communicate each element of your business, I’ll explain how to organize your on-page copy. So, first things first, begin with your origin..

Your “Why You Are” Description

CONTINUE READING... Don't worry, there's no sales pitch; here's the link: https://prefocus.solutions/how-to-write-about-page-for-website-part-1/