Do you know how the idea to launch process works

So you think you got a brilliant idea that will fly off the shelf? As the shreds of evidence surrounding us states, the idea alone isn't enough because 90% of startups fail. How do you think you can get your idea turned into a worthy product to fly off the shelves?

I have developed over 100 products including 57575 India's largest mobile VAS platform, Zee's Digital Assets Management Platform, DittoTV as India's first mobile TV service, AvaniTV as world's first 3G Car TV product and much more. 

While working on those projects, I transitioned myself from being an ad-hoc innovator to the process-driven one. It helped me launch many products on time, within budget and delivered the planned outcome.

I thought of telling you the simple three step formula so that you can work on your idea using exactly the same process.

First: you need to ensure that you have a valuable problem worth solving. Your target customer should have emotional feelings about the problem you are solving. "Access to infotainment inside the car" was the problem people stated to me when I worked for avaniTV.

Second: Discuss your potential solution with an ideal customer segment to verify its value, iterate on the idea, and iterate on how you describe it to be a "great idea".

Third: Create a solution prototype to showcase to your real customer so that you can capture their feelings, emotions, and values.

I have decided to share all of tools, processes, and templates that I have learned and used for last 25 years for FREE. You can subscribe to download it here.

Download the workbook here

You will receive 6 workbooks over the period of six weeks:

Idea Development Workbook

Put your ideas through a process of idea discovery, validation and brainstorming to find out the nuances that will make your idea a great one. Download Idea Development Workbook Now

Product Development Workbook

Apply the tools of journey mapping, storyboarding, design thinking and customer validation to assure that you are building a product to generate significant customer interest. Download Product Development Workbook Now

Business Planning Workbook

Defining the business and planning the marketing, sales, and essential financial projections to create a shared understanding and measurable goals to guide you on your path of running the business.

Fundraising Workbook

Funding is an important aspect of business and to present an attractive proposition in front of investors, you need to understand the structure and procedure of fundraising.

Structure and Strategy Workbook

Taking care of the essential structural elements of legal, accounting, organisation structure, management, and processes for running your venture.

Launch Checklist

A comprehensive set of milestones and tasks that will become your guiding tools to launch your business.

This is the method we’ve used time and again. By helping improve our understanding of the problem, how to talk about the solution, how to get the tiniest details in the product just right, and how to involve users in the process. And we believe you too can get the same result.

Happy building!