Do you know how to get clear on your USP?

I get it can be hard to see what's special about you.

I felt the same way when I started my business. I knew I have skills and great expertise. I knew I do exceptional work, but to say that I was unique. Well, that felt a bit like an overstatement.

I felt this way until I've done my homework and applied personal brand communication rules to my brand’s presence.

I know my magic. I know my worth and how I'm different from my competitors.

Try to work through the following three areas, and let me know if you can find your USP.

?? Internal Clarity - your skills, expertise, values and purpose

?? External Clarity - your clients' needs, the desired outcome and language

?? The Market - Know your competitors and how they market themselves.

Your USP is about finding how your expertise, skills and life experiences make you different from those who might be competing for the same market.

An essential element to successfully communicate your personal brand.

Personal Branding is about letting your Ideal Clients how what value you bring and how you are different from the competition.

BTW, if you want more tips on how to control your online reputation, grab my free guide.

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