Do you Know how to check your LinkedIn Social Selling Index (SSI) Score?

The LinkedIn Social Selling Index (SSI) Score is a metric developed by LinkedIn to measure a user's effectiveness in leveraging the platform for social selling. Social selling refers to the process of using social media platforms, such as LinkedIn, to develop and nurture relationships with potential customers.

The SSI Score takes into account four key elements:

• Establishing your professional brand:

This component evaluates how well you have optimized your LinkedIn profile to showcase your professional brand, including factors like completeness of your profile, quality of your profile picture, and the strength of your network.

• Finding the right people:

This element measures your ability to identify and connect with potential prospects on LinkedIn. It considers factors such as the size and relevance of your network, the effectiveness of your searches, and the extent of your engagement with decision-makers.

• Engaging with insights:

This component focuses on your activity and engagement on LinkedIn. It assesses how often you share relevant content, participate in group discussions, and interact with others' posts.

• Building relationships:

This element measures the strength of your relationships with potential customers. It considers factors like the number of connections you have in common, the quality of your interactions, and your responsiveness to messages and inquiries.

The SSI Score ranges from 0 to 100, with a higher score indicating a greater level of social selling effectiveness. LinkedIn provides the SSI Score to its users to help them gauge their performance in leveraging the platform for social selling activities and provides insights on areas for improvement.

What’s your SSI? Check it right here: ?https://www.dhirubhai.net/sales/ssi

Here’s a screenshot of my score. (as of June 21, 2023)

Here’s a screenshot of my score, one week later. (as of June 26, 2023)

Here’s a screenshot of my score, one day later. (as of June 27, 2023)

Here’s a screenshot of my score, one week later. (as of July 06, 2023)

Here’s a screenshot of my score, three weeks later. (as of July 31, 2023)

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