Do You Know How You Are Being Perceived?

The magic of a strong personal brand is when self-reflection and public perception align. The impression others have of you stems from how you tell your story and express your unique combination of personality, experience, and skills. It lies in both the spoken and unspoken, and in your mannerisms, energy, and attitude, whether in person, online, in the media, or by word of mouth. It’s your visual identity and the things you choose to surround yourself with. It’s what people think you do, who you are, and what you stand for.

Saying something is on brand for you means that it aligns with you aesthetically or in concept. People’s perception of you becomes their reality of you, whether you like it or not. Your personal brand is a powerful tool that, if mishandled, can cause harm. Hello, cancel culture.

So do you know how you're being perceived? At work? Online? By everyone around you? I'm here to help, and I am excited to give you a sneak peek of the chapter titles in the book and what?you?will get out of?ON BRAND.

From my personal stories to takeaways from some of the biggest names in the field,?ON BRAND?is filled with everything you need to help you build your personal brand— and understand who you already are, who you want to be, and how to ensure others see you that way.?

Without further ado, I present ON BRAND’s Table of Inspiration (because Table of Contents felt too basic!) I divided the book into three main sections for simple navigation and a way for you to easily go back to the sections you need to as you navigate your own journey.

If you missed last week’s email and haven’t read the introduction to ON BRAND yet sign up here and I’ll send to your inbox! Not in the mood to read? Listen to me read it as a LEAVE YOUR MARK podcast episode here .

Chapter 1: Nice to Meet You, I’m Aliza

Chapter 2: Focus on What You Want to Be Known For?

Chapter 3: Analyze the State of Your Personal Brand?

Chapter 4: Tell Your Story and Share Your Wins Strategically?

Chapter 5: Lay the Framework for Your Brand?

Chapter 6: Establish Your Personal Brand at Work?

Chapter 7: Become a Captivating Speaker and Own The Room?

Chapter 8: Understand the Digital Playground?

Chapter 9: Ideate Your Social Media Strategy and Build a Community?

Chapter 10: Manage Your Reputation and Survive Cancel Culture?

Chapter 11: Rebrand Yourself to Change Perception?

Chapter 12: Beware of Zero F***ks Given Branding?

Chapter 13: Develop a Signature Look and Establish Your Visual Identity?

Chapter 14: Earn Social Capital and Cultivate Authentic Relationships?

Chapter 15: Think Like a Winner and Negotiate Your Worth?

The conclusion is where I tie the whole book together for you in a pretty bow with actionable next steps.?

I hope you will support my book’s success by pre-ordering ON BRAND. I promise I will make it worth your while with some fun bonus perks!

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