Do You Know Gen Z?

Generation Z, also called Gen Z, Gen Zers, and Zoomers, are those born between 1997 and 2012, (depending on your source). Generation Z currently ranges in age from 7 to 24. There are nearly 68 million individuals in this demographic as of June 2023.

Gen Zers are the first generation to come up purely in the digital age. While this is an advantage to online marketers in many ways, they are much more cognizant of advertising and tuning it out, so marketers have to work smarter and harder. They are in the habit of searching for information and cross-referencing data for details and truth.

Grow your Next Demographic: Marketing to Gen Z the Right Way

Gen Z is very connected to culture and, likewise, has a community mindset. Zoomers are very connected to digital communities and social media.

Authenticity is very important so they expect brands and businesses to be transparent, have a story they can connect with, express similar sensibilities, engage in conversations, and show who they are through their actions.

“Generation Z has $360 billion in buying power,” – Bloomberg study 2021

This generation has come of age and it is time for marketers to focus on this valuable consumer demographic.

/// Read our in-depth guide on marketing to the next generation of consumers, Gen Z ///

Gen Z More Likely to Allow Ad Targeting

Gen Z prefers to allow tracking on online media and news sites so that they can receive relevant ad targeting. According to research from Tinuiti, roughly 37% of Generation Z consumers allowed tracking to receive more relevant advertising.

“Gen Zers prefer relevant ads…they’re more than three times as likely as Boomers to allow tracking online” –Tinuiti

According to Tunuiti, their findings were based on data from five unique surveys of more than 5,000 multi-generational respondents. The research, entitled “From A to (Gen) Z: How and Where Young Consumers Are Shopping,” took a comprehensive look at how Gen Z compares to the generations preceding it what Gen Zers are looking for, patterns and trends, to help marketers understand younger consumers and their growing purchasing power.

/// Read our comprehensive article on how Gen Z wants to connect with brands online ///

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