Do you know the difference between the current popular social media platforms?

-Definitions of current popular social media platforms(Tiktok, Facebook, Instagram, Twitter, Snapchat, Youtube)

-Userbase

-Most Downloaded Apps?

-Average time spent in the US

-2021 Reveuue/Years-overgrowth/Ad revenue

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-Definitions of current popular social media platforms(Tiktok, Facebook, Instagram, Twitter, Snapchat, Youtube)

Tiktok:?TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic,was launched in 2016 by the Chinese technology company ByteDance.

Facebook:?Facebook is a social networking site that makes it easy for you to connect and share with family and friends online,was launched in 2004 by Mark Zuckerberg and changed its company name to Meta in 2021

Instagram:?Instagram is a photo and video sharing social networking service founded in 2010 and later acquired by American company Facebook Inc(Meta) in 2012.

Twitter: Twitter is a microblogging and social networking service on which users post and interact with messages known as "tweets",was lunched in 2006.

Snapchat: Snapchat is an American multimedia instant messaging app and service developed by Snap Inc,was lunched in 2011.

YouTube:?YouTube is an American online video sharing and social media platform, was launched in 2005, youtube was acquired by Google

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Montly Active Userbase (August 2022)

No.1 Facebook:?2.9?billion

No.2 Youtube : 2.5 billion

No.3 Instagram:?1.4?billion

No.4 Whatsapp: 2 billion

No.5 Tiktok : 1 billion

No.6 Twitter: 397?million

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Most Downloaded Apps Of All Time [2022 List]

No.1 TikTok

No.2 Instagram

No.3 Facebook

No.4 WhatsApp

No.5 Telegram

https://www.softwaretestinghelp.com/most-downloaded-apps/

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Average time spent in the US

• A month

Tiktok: 29 hours

Facebook: 16hours

Instagram: 8 hours

• Daily time

Tiktok:45.8 mins

Youtube: 45.6 mins

Twitter: 34.8 mins

Snapchat: 30.4 mins

Facebook: 30.1 mins

Instagram: 30.1 mins

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Revuenue 2021

• Tiktok,generated $4.6 billion revenue in 2021, a 142% increase year-on-year.Ads revenue is $3.88 billion.Tiktok owner Bytedance, geberated $58 billion in 2021, a 70% increase year-on-year
• Youtube,generated $28.8 billion revenue in 2021(advertising), a 46% increase year-on-year. Brought in $28.8 billion in advertising income. YouTube's advertising revenue accounted for approximately 11.2% of Google's total revenue.
• Facebook(Meta)?,generated $117.9 billion revenue in 2021, a growth of nearly 37%. Approximately $60 billion came from the Facebook app
• Instagram, generated an estimated $47.6 billion revenue in 2021, accounting for almost 50% of Facebook’s total revenue
• Twitter, generated?$5.077 billion in 2021, a 36.63% increase from 2020. 92% of Twitter’s revenue came from advertising in 2021.
• Snapchat, generated?$4.117 billion in 2021, a 64.25% increase from 2020. Snapchat generates nearly all of its revenue from ads

https://www.investopedia.com/articles/investing/061915/how-snapchat-makes-money.asp

*TikTok's advertisement revenue is likely to triple in 2022 to more than $11 billion, exceeding the combined sales of its rivals Twitter Inc (TWTR.N) and Snap Inc (SNAP.N), according to research firm Insider Intelligence.

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