Do you know these audiovisual tips for 2024?
Over the past few weeks on AV123, our audiovisual podcast by Voice123, we’ve been discussing cutting-edge audiovisual trends with industry experts.
So, this week, we’ve got a special compilation episode of the latest AV insights for creators!
Listen to the full episode here:
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Dynamic audio ads: The soundscape revolution?
“Dynamic audio ads allow us to create better creative content without cramming everything into 30 seconds. It also decreases ad fatigue by offering something new each time the listener hears the advert.” – Jack Gillard, AMA
Dynamic audio ads allow you to tailor your ad to match the listener’s environment in real-time. Whether it’s sunny, raining, or rush hour, adaptable ad content makes your message more relevant and engaging. It also reduces ad fatigue by offering listeners something new each time.?
Listen to Jack Gillard’s full interview here:?
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AI: Your AV production sidekick
“I’m finding generative AI really helpful at getting through that initial, hard stage of just getting all the bad ideas out there. So it helps you do that first round of, like, ‘Hey, give me a hundred ideas.’ Then you can curate and engage our brains and think of, okay, how is this all going to fit in there?” – Stew Redwine, Oxford Road Advertising.?
From streamlining the editing process to generating first-draft scripts, AI tools make high-quality production and editing accessible to everyone. You can use software like Descript to remove filler words like ums and ahs. Or, use it as a “writer’s room” to craft a storyboard, create a shortlist of ideas, and generate first drafts that you can build on.?
Listen to Stew Redwine’s full interview here:
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Storytelling: The foundation of all AV projects
“I think it’s about storytelling in a way that’s personal and that really resonates. Personal stories are really what compels listeners. But it’s important that they’re character-led rather than led by a topic area.” – Megan Dean, Project Brazen.
In 2024, storytelling is more important than ever. It’s about creating character-led stories that hit home emotionally. That’s why Inside Out 2 was the highest-grossing film of 2024. Good storytelling is about creating narratives that audiences can see themselves in.?
Listen to Megan Dean’s full interview here:
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Podcasts: The audio evolution?
“Truly authentic content that feels human and personal is going to become more sought after.” – Jen Moss, JAR Audio.
Podcasts are no longer just a niche market; they’re a cultural staple. With the shift from screens to audio, podcasts allow creators to connect with audiences in more intimate ways. Personalized audio ads and on-demand content are all transforming how we consume media, so podcasts are a key part of the AV landscape in 2024.
Listen to JAR Audio’s full interview here:
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Keep in mind:?
So, 2024 is all about innovation, personalization, and emotional connection in AV production. And the power of voice can help you wow your audience!
And don't forget to subscribe to AV123 on your favorite podcast platform for the latest insights in AV storytelling!
Until next time, keep crafting the future of AV!
Chris
Content Lead at Voice123?