Do you have a written AI Policy? Here's an example...

Imagine you're on a ZOOM meeting with a potential client. Suddenly, they ask:

"Do you use AI? And, if so, how do you ensure the copy you write for us is original and effective?"

Every copywriting client has that question these days, whether they voice it or not. (And if you’re an in-house writer, your boss — and, possibly, even the company’s customers — are also enquiring.)

That’s not surprising. If a contractor said they’re going to use a robot to build your new backyard deck, you’re going to have questions. Not the least of which is, “Do I have to offer it a coffee?”

That’s why it’s important to have a written AI Policy.

• It gives clients the clarity they need.
• It builds trust.
• It makes you look more professional.
• It eliminates potential misunderstandings (which might otherwise bite you in the butt later.)

Writing your policy also gives YOU clarity.

As a copywriter, you’re also asking yourself questions like: “How should I use AI to write copy?” “Should I even use it at all?” “How do I use AI to fuel — not replace — my thinking, ideating, creativity, and wordsmithing?”

The process of developing an AI Policy helps you work through those questions.

Here's an example. ?

Sample AI Policy

Many clients ask if I use AI tools when writing marketing copy. And, if so, how.

Here is my policy.

I specialize in writing copy that is original and effective. To accomplish that, I maintain the role of primary writer — doing the important thinking, strategizing, and wordsmithing myself — especially when composing an initial draft.

I do, however, use AI as a kind of “writer’s assistant”. For example, I might get an AI to:

• Transcribe an interview.
• Summarize an article, web page, or video.
• Research a topic and find reputable sources.
• Provide insights into a target market; particularly what motivates them to buy.
• Generate ideas for creative concepts or content topics. (AI can be a great brainstorming buddy.)
• Come up with fresh examples, scenarios, stories, analogies, metaphors, turns-of-phrases, etc. to use in the copy.
• Review a draft and recommend edits and improvements.
• Proofread for typos, grammar, and other errors.
• Play the role of your customer and tell me how persuasive the copy is from that POV. (The next best thing to testing the copy live!)
• Make me a Cappuccino. (Okay, not so much!)

If you provide me with information that is a trade secret or otherwise confidential, I will never input that information into an AI without your approval.

Bottom line: Regardless of how I use AI tools, my work for you will always be original and leverage my 25+ years of experience writing engaging, high-response copy. I guarantee it.

Obviously, your AI Policy may be very different, but if it helps, feel free to adapt this one any way you wish. The important thing is, when it comes to AI, everyone you work with should have clarity. Including you!

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Steve Slaunwhite is the creator of Authentic Prospecting, the new course that makes prospecting fun, easy, and successful for freelancers.

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