Do you have what it takes to sustain your professional service business?

Are you a professional service provider who is struggling to get clients?

Or maybe you're getting clients but deep down you know you're settling for less.

Here's some healthy advice:

Hi my name is Amy Harrill and I'm a “done for you” consultant who, currently, has a sustainable service based business that I am scaling up and get 3-7 clients, predictably, month after month.

When I look at the professional service's industry today I see these three problems that are widespread and suffocating most owners:

1) The service is being defined in broad terms:

A “general service”, really, is a service that is not well defined and proven.

It goes like this, a negotiation for a rate for any “service” we think we can perform.

Casting a wide net and seeking any type of work in exchange for some money is not sustainable.

Do you have a target market and can you define who your ideal client is and can you clarify the outcome you can give to others?

If you want to make serious money as a service provider you MUST have a target market and one or two services you can duplicate.

2) No reliable way to generate appointments:

There is a strategy that I see being played out called "Hope & Try Marketing".

It goes like this: 9 AM open the computer and “hope” that today the phone rings and somebody will call asking about services.

“Trying” a new strategy and “hoping” that it will work.

This strategy is as dependable as walking a tight rope for the first time with no safety net to catch you.

To be successful you MUST have a reliable and proven method that’s predictable and will generate appointments on demand.

3). No predictable way to convert appointments into clients:

Writing a new proposal for every new appointment with a potential client is impossible to measure, grow and sustain.

Do you ever feel like every single appointment you are operating "off the cuff" and say something new?

Not really knowing what worked before?

Do you know how many appointments you need to generate a client?

Are you willing to take these kinds of risks every time you are in front of a prospect?

If you want to make decent money you must have a proven repeatable process to conduct appointments and convert people into paying clients.

Are you making any of these three mistakes?

The truth is that if you are making just one of these mistakes your business has less than 12 months left before it faces the real chance of closing down.

The world is changing and unfortunately we must stop doing so much for very little return.

A new generation of owner has emerged and is powering through and could be the reason you are getting less and less clients every year.

Change is the only thing we can count on and we must evolve or we will be left behind.

If change and evolution is what you desire then....

I have good news for you!

You can see a shift that is sustainable and scalable in the next 30-90 days if you are willing to:

In the words of Walt Disney, “Somehow I can’t believe that there are any heights that can’t be scaled by a man who knows the secrets of making dreams come true. This special secret, it seems to me, can be summarized in four C s. They are curiosity, confidence, courage, and constancy.”

Curiosity:

People will answer if you simply ask, "what motivated you to hire me?"

Most providers of a professional service do not know why people are hiring them.

Confidence:

The habit of "start / stop" eats away at our confidence to go again.

The execution is on again off again. They network like crazy to get the next contract and then stop until the contract is coming to the end or stops.

Courage:

When we are willing to look at the facts of our own outcomes our courage to take better action grows.

Knowing what numbers tell us the story of our success will keep us from falling into the "squirrel" trap and chasing every shiny object.

Constancy:

For the owner that is willing to define their mountain and defend it with everything they have will be sought after because. the world views those as dependable and faithful.

I encourage you to “Get a good idea and stay with it. Dog it, and work at it until it’s done right.” - Walt Disney