Do you have SaaP? (Productized Services)

Last year, Jason realized he had to change up his leadership training and consulting business.

His business development strategy had focused on leveraging one networking association (too many eggs in one basket) and he was experiencing high fluctuation in his revenue.

Further, he had to do an immense amount of traveling for too little income. Jason hit the breaking point and decided to productize his services.

Having watched so many others launch online courses, he decided to launch an online self-study course version of his on-site program along with ongoing group coaching for recurring revenue.

Sounds pretty good, right?

Wrong.

He created and videoed the entire 6 module program (it took him months and beaucoup dollars to get this developed.) To market the program, he posted about it on his website and sent a few emails to his network.

Result: The course and the membership produced only a tiny trickle of clients ??.

Why?

The unfortunate answer is Jason didn't know why his product flopped.

As is so common with folks who jump into the productized services space after seeing other success stories, they create and develop without understanding productization and don't have a savvy, vetted, productization strategy or a proven monetization / marketing plan.

It all could have gone very differently for Jason if he had learned the success essentials for SaaP - Service as a Product.

Productizing services for developing substantial monthly recurring revenue (without your presence required) is essential even when you are just starting out. Why? Because SaaPs are:

• entry offers to your fractional or consulting engagements,
• extensions to your advisory business,
• revenue safeguards to fluctuations in your advisory business.

That's why I've created my upcoming 4-session Master Class Series, "Unleashing the Power of Productized Services."

I'll dive deeply into all the strategies and tools you need to successfully add productized services to your business.

Here's what you'll learn (email classes go right into your inbox):

Email Class Day 1 - June 17

• What is a productized service? How does this bring incremental monthly recurring revenue to your business while decreasing the demand for you and/or your team's presence?

Email Class Day 2 - June 18

• Categories of productized services: How to select and use productized services to grow your current client base, attract new audiences, and leverage this for a powerful competitive edge?

Email Class Day 3 - June 19

• How the 3 stages of The Productizer Roadmap ensure a successful entry into the SaaP arena (and how to avoid flopping like Jason). You will learn the 6 Essentials of Productization Success as well as inspiring case studies demonstrating them.

LIVE Virtual Workshop Day 4 - June 20 (Zoom)

• Live Workshop: Productization Profits - for fractional executives, consultants, and professional service firms. Unveiling the Service As A Product (SaaP) Operating System(tm) for service business owners, and how this system supports speed, efficiency, and vetting for profitable productization.

Avoid becoming a Jason. Join in for this complimentary and transformative series to discover how productization helps you scale, differentiate, and thrive in 2024 and beyond. https://fractionals.ai/productize

P.S. Yes, there will be a replay to the Live Workshop but you will not be able to get your questions answered live. Seats are limited.