Do you have an engaged audience? Why it matters

Hey LinkedIn Peeps,

Let's talk about audience building.

I KNOW! I KNOW you wanted clients like yesterday (me to) and trust me, this will help.

So many people come to me feeling frustrated because they haven’t signed a client or sold their offer within the first 30 to 90 days of consistent marketing on LinkedIn (or on their email list).

Why? Most don’t have an engaged audience… yet.

And many don't see the importance of taking time to build one—they think posting content and accepting connection requests will magically bring in clients.

Yeah, NO, it doesn't really work that way.

But when you take a step back and focus on audience building and trust FIRST, you’ll see magical things begin to happen—like more clients signing up to work with you.

Let’s Get REAL for a Moment

You’ve got some connections—a network, right?

But are they an AUDIENCE—people who are genuinely listening to you? Are they individuals who trust you and see you as an expert in your niche? Are they aware that you have the solution that can help them?

The problem is that most business owners focus on posting content and selling their offers rather than on building an audience that trusts them. They operate under the belief that “post it and they will come.”?I admit this was me in the beginning.

Then I realized on social media it's the furthest thing from the truth.

The Importance of Engagement

Now, let’s talk about engagement as in getting the conversation going with your connections (not likes or scrolling your feed reading content).?

Even if you're sending connection requests (and let’s be honest, most aren’t), are you actively reaching out to get the conversation going after connecting?

Many believe that new connections will see their content and then buy from them.

But how many of those new connections actually see your posts?

Almost NONE—less than 0.05% of your new connections see your content.?

Ouch, right?

Why? Because they haven’t engaged with you, and you haven’t engaged with them. Trust or REAL connection hasn’t been built… yet.

Building an Engaged Audience Takes Effort

Creating an audience that will buy from you requires focused CONSISTENT action and genuine engagement. Here’s what you need to focus on:

• Identify Your Ideal Client: Understand who your ideal client is and what problems they face.
• Create Valuable Content: Share insights, tips, and solutions that resonate with your audience's needs.
• Engage Authentically: Start conversations and build relationships with your connections. Ask questions and show genuine interest.
• Invite Them In: Once trust is established, invite them to explore your offers without being pushy or salesy.

Are You Ready to Build Your Engaged Audience?

Because that’s EXACTLY what we’re doing in The Collective. We’re helping you build an engaged audience of people ready and willing to buy from you.

Here’s just a small sample of what we’ll help you with:

• Who to invite into your audience (it’s not just your ideal client)
• More clarity on the problem you solve
• What solution you offer
• What outcome your people want
• How to best connect with your audience
• How to get the conversation going
• How to invite them to buy from you without being pushy

We're NOT promising overnight success or clients.?

But we can promise you'll:

• Have marketing strategy that not only gets you seen on LinkedIn by your ideal peeps
• Easily start conversations with them—turning them into leads and clients faster than you can do it by yourself.?
• Have support and guidance all the way through to make it happen.
• See your visibility, engagement, and leads consistently growing in the first 30 days.

So, are you in??

Are you ready to sign more clients from your efforts of LinkedIn??

Click the link and join The Collective today!

Heidi

P.S. We’re including a FAST ACTION BONUS LinkedIn and Lead Magnet Funnel Audit for the first 5 people who sign up (worth $1000).

P.S.S. Hop over to YouTube and hear what Beth Anne Campbell had to say about her results and working with me. ??

Come join the conversation:

1. We're doing LinkedIn Audio on Monday October 21 for The Standout Women Show where I'm chatting with Michelle Griffin about How to Market Yourself on LinkedIn - Turning Conversations into Opportunities. Grab a drink, get comfy and join us.
2. Need to make some new connections? The next Connect & Collab Networking Event for service providers and coaches is happening October 30th @ 3 UK/11 EST. We’ll see you there.
3. Get your free ticket to the Elevate and Empower Summit where I'm sharing how you can get 50+ ideal clients signed up to your next event.?