Do you have a controlling partner?
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Do you have a controlling partner?

Do you have a controlling partner? One who is very needy and demanding of your time? I know I do. Chances are that you do too without realising it.

We’re talking smartphones here with their constant stream of buzzes and chirps and those little red notification bubbles that we feel the need to clear. There’s no doubt that we are being programmed by social media companies in Silicon Valley who develop apps deliberately to try to grab and retain our attention.

In May 2017, Bill Mayer concluded his HBO Real Time show with the following:

“The tycoons of social media have to stop pretending that they’re friendly nerd gods building a better world and admit that they’re just tobacco farmers in T-shirts selling an addictive product to children. Because, let’s face it, checking your “likes” is the new smoking. [The difference is] Philip Morris just wanted your lungs. The App Store wants your soul.”

It’s all about dopamine and here’s where Simon Sinek nails it in four minutes.

So, what can we do?  For a long read, I would recommend Cal Newport’s book ‘Digital Minimalism’ which digs deep into how we got the point where everywhere you look people have their phone-face on and recommends some strategies for taking back control. For me, I’ve taken on-board a lot of the ideas in ‘Digital Minimalism’ and come up with a few simple strategies of my own to stem the information flow and regain some balance.

1. It’s called a phone for a reason.

I’ve reverted to using my old (and smaller) iPhone SE when I’m out of the house and I’ve removed all the attention-grabbing apps that could pop up the annoying red notifications bubble (apart from the Phone and Messages apps), so my home screen looks like this now.

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So now I can make and receive calls and text messages, listen to audiobooks (Audible) and podcasts that I’ve downloaded, and do a bit of meditation (Medito) when I want to, and that’s about it. Shazam is also there because I’m a music junkie and sometimes you just have to know what that tune is. A few other apps are hidden on the second screen for use in emergencies. I have ‘Do Not Disturb While Driving’ turned on and everything else can wait until I’m at home.

 Using the Smarty network (part of the 3 network) means I have unlimited calls and text for £5 per month.

2. Do I know you?

I don’t answer calls unless the person calling is in my contact list. This really helps in cutting down the nuisance calls because call centre operatives will rarely hang on long enough to leave a message.

3. Facebook

I’m still on Facebook, but only log in a couple of times a week to check in to support a private Facebook group that I’m a member of.

4. Email

Some people seem to treat email like instant messaging and there’s a theory that the time you take to respond to an email sets the expectation that you will always respond in the same timeframe as the conversation continues. For me, that’s a good enough reason for not having a mail app on the phone and I’m now trying to get into the habit of only checking emails once a day.

5. The Landline

I haven’t had a handset connected to my landline for about 4 years now. In fact, I had to go out and buy a cheap handset a couple of years ago just to prove to my bank that the number that they had on record was still mine. Instead, I have an answering service will send a text message to my mobile phone when someone leaves a message. I can then call in (from my mobile) to pick up the message. Voila, no more nuisance calls.

So that’s what I’m planning and I’m going to try it for a month and see how many friends I have left.

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This article was written by one of our associate coaches, John Shelton. Check out his other blog posts here:



Simon Meadows

Helping ambitious entrepreneurs & full time business coaches escape the trap of growing their business whilst sacrificing time & life. Working on the elements of delivery, sales & high quality daily lead flows.

2 个月

Marcus, thanks for sharing this, if we are not yet connected, please send me a request as I would love to hear more from you.

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Johnny Isaacs

Founder | CEO | Simplifying Communication. Amplifying Impact. Igniting Employee Engagement. Specialist within Healthcare, Med Tech and Medical Communications.

4 年

I am so guilty of answering or clearing every single notification. I can't stand having them and it actually is quite stressful. I really like the point about email on your phone and how right you are in the way it is used like instant messaging very often. There's a fair few lessons here that I know I need to take on board. Thanks so much for sharing this Marcus, it's really interesting man.

Veronica Ebanks

Founder of Fibroids, Hysterectomy & Beyond UK Conference| Author| Writer| Holistic Well-being and Creativity Mentor Supporting mature individuals| Independent Safeguarding Children Trainer| Performer| Speaker

4 年

Yes I agree we can develop a form of addiction to our mobiles. I feel that a well known company app that asks me how was my visit to my local supermarket, DIY store and everywhere else is too nosey. I still have the app...so maybe its time to do something about it. Thanks Marcus Thomlinson for highlighting.

Graham Miller

Is your competition hogging the media limelight? Do you want to become a go-to expert? [email protected] 07710 189236 / 01582 725527

4 年

Social media is a new phenomenon that we’re still coming to terms with. And it’s not going away. History will see this period as the Wild West. As today’s Law makers are just as confused as the rest of us as to how best to control it. It’s been a lifeline to many during the pandemic. Others are crushed by its pervasiveness. All we can rely on at present then is common sense. Maybe there’s an app for that...........

Jo Smiley Hailey

Commercial Photographer and Matterport Service Provider providing 3D virtual tours and photography to help businesses look professional online.

4 年

Ha! Nice headline! That got my attention :) I agree with some points. The one that struck me was don't answer if you don't know them. It might be a new client. I guess I could let it go to voicemail but that's not the kind of service I want to provide. Cleverly, my phone seems to know if it's a spam call. I don't answer those calls and can block them too. Nice!

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