Do You Have These Brand Identity Elements?

Your brand identity is not just visual. It’s more than how your brand ‘looks’ online or on paper. A strong brand identity is more than your brand colors, logo, and visuals. It’s the way you communicate and build relationships with your customers, how you make them feel, and the impression you leave on them. It’s how you represent your brand to the world, and ultimately, how your customers perceive your brand.

And to have a strong brand identity, you need to have strong brand identity elements.

So what are these elements?

How do you use them to create a strong brand identity?

Have you incorporated them all into your brand??

Let’s find out.

Brand Identity Element #1: Your Brand Name?

When Shakespeare said, “What’s in a name’, I bet he wasn’t thinking of brand identity. Yes, a rose by any other name may smell as sweet, but will it stand out from all the other roses out there? Similarly, your brand name is the foundation of brand identity; it’s the first thing people notice, and it sets the tone for all that follows. It should clearly encapsulate the essence of what the brand stands for.

Element #2: Your brand logo

The logo is the visual cornerstone of the brand. It should be simple yet distinctive, evoking the brand's identity at a glance. Consider the Nike swoosh—it's instantly recognizable and symbolizes movement and speed, aligning perfectly with the brand's athletic focus.?

Fun fact: The designer, Carolyn Davidson, took over 17 hours to make it and was paid $35 for it.?

Element #3: Your Tagline

Here’s what Hubspot has to say about taglines.?

A tagline is a catchy quip that evokes an image of your brand in the minds of your customers. Taglines enable people to make lighthearted associations with your business: “When I see [tagline], I think [company].

Taglines, which can be interchangeable with slogans, sometimes include the brand’s mission and values. Hubspot has some great slogan and tagline examples here .

Brand Identity Element #4: Your Color Palette?

Colors have meaning. They can make people feel a certain way. They can stir up emotions and affect people’s perceptions. There’s a reason why so many medical device companies have blue in their logos (it signifies trust and professionalism) or why luxe brands have black or hints of black (signifies elegance, luxury). That’s why a well-chosen color palette across your brand helps position your brand in the market and keep it memorable.

Element #5: Your Typography

The choice of fonts plays a significant role in how the brand is perceived. For instance, a playful, whimsical font might be perfect for a children's toy brand, while a sleek, modern typeface might be better suited for a tech company. Typography should enhance readability and contribute to the overall aesthetic of the brand.?

Element #6: Imagery

Imagery includes photos, illustrations, and graphics that visually communicate the brand's aesthetics and values. For example, our client Greg’s passion is the outdoors. You can check out his website to see how it’s reflected in his brand identity with imagery. We also ensured that this imagery was consistent across all his marketing materials and aligned with his values and audience.

Element #7: Voice and Tone

How does your brand communicate (across channels) with its audience? Formally? Casually? Somewhere in between? Is your brand their best friend? A helpful ear? A pioneer? Your brand voice and tone convey all this and more. They include the phrases you use, the style with which you speak, and your language. Your brand voice and tone make your audience relate to your brand.(Or aspire to it, whatever your goal). The voice and tone should be consistent across all communications, from social media posts to customer service interactions.

Brand Identity Element #8: Brand Values And Mission

People are no longer satisfied with hollow statements and superficial commitments. They want to see you walk the talk. They want to invest in brands making an impact in the world. That’s where your mission and values come in.?

Your mission is your brand’s purpose for existing. It describes what your company stands for and wants to do. Whereas your brand values (and how true you stay to them) guide your actions and behavior and lay a foundation for a brand’s character and identity.?

Like ours do!

Element #9: Personality

The human traits associated with a brand, such as friendly, innovative, or reliable, make up your brand personality. These personality traits help to create a connection with the customer and build trust. They also help to differentiate the brand from the competition, as customers are more likely to choose a brand that they can relate to and trust. They help consumers relate to the brand on a personal level. Think Harley Davidson, or Red Bull.?

When your brand identity is strongly defined and demonstrated, you attract aligned customers who are a perfect fit for you and your business.?

Our goal is to be your partner in managing your brand visibility so you can focus on driving the initiatives for your mission and making a positive difference in the lives of your clients. If that is something you are looking for, get in touch ! Our team of heart-centered marketers looks forward to getting to know you and your brand better.