Do You Have 100 Data Priorities for 2025? How to Focus on the Wildly Important Goal (WIG) and Build the Team to Deliver
As we approach the end of the year, many insurance leaders find themselves grappling with an overwhelming list of data priorities for 2025. Whether it’s improving customer experience, meeting regulatory requirements, or implementing advanced analytics and AI, the sheer number of tasks can be daunting. At Evolution HTD, we know that trying to tackle everything at once can dilute focus and diminish results.
That’s why we apply FranklinCovey’s First Discipline of Execution: focusing on the Wildly Important Goal (WIG). This approach helps insurance companies narrow their focus to the few critical initiatives that will have the greatest impact on their business in 2025. Let me take you through how this process works and how our Hire, Train, Deploy (HTD) model ensures that you have the right team in place to deliver.
Focusing on the Wildly Important Goal (WIG)
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At Evolution HTD, we begin by helping insurance leaders identify their Wildly Important Goal (WIG)—the one or two initiatives that will make the biggest difference in 2025. In an industry like insurance, where data-driven decision-making is key, it’s vital to focus on projects that will drive real business outcomes.
We start by asking the right questions:
Once we identify your WIG, we break it down into specific, measurable targets and milestones. This ensures that your team is aligned towards one powerful objective, rather than being scattered across multiple competing priorities.
Aligning Data Priorities with Business Goals
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The key to effective data strategy in insurance is aligning your priorities with your organisation’s broader goals. Data is now at the heart of operational efficiency, profitability, and risk management in the insurance sector. For example, using advanced analytics to improve pricing models or enhancing customer data integration to streamline claims processes can deliver tangible business results.
But identifying which data initiatives will have the greatest impact requires a clear understanding of your business objectives. For instance:
By focusing on these types of initiatives, you can ensure that your data strategy is not only effective but also directly tied to improving your business performance in 2025.
Building the Right Team to Execute Your Priorities
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Even when insurance leaders have clear priorities, there’s often a critical challenge: finding the specialised data talent to execute those priorities. The insurance sector, like many industries, is facing a shortage of skilled professionals who can manage data-driven transformation projects.
This is where our Hire, Train, Deploy (HTD) model comes in. Traditional hiring processes can be slow, costly, and misaligned with urgent business needs. Our HTD model solves this by rapidly providing skilled data professionals who are trained specifically to meet the demands of your most critical projects.
Our approach allows you to quickly bring in talent that is ready to contribute from day one, ensuring that your most important initiatives are executed without the delays or costs associated with traditional recruitment. This flexibility means you can achieve your Wildly Important Goal without being held back by resource constraints.
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Why the HTD Model Is Perfect for Shifting Priorities in Insurance
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In the insurance industry, priorities can shift rapidly due to regulatory changes, market pressures, or emerging technologies. The HTD model is perfectly suited to these shifting priorities because it provides agility and scalability.
If you need to pivot from one initiative to another—whether it's from implementing AI in claims processing to focusing on improving customer retention—HTD allows you to adjust your team accordingly. You’re not locked into long-term contracts or rigid hiring structures. Instead, you can deploy trained professionals as and when needed, ensuring that your resources are focused where they’ll have the most impact.
This level of agility is critical in an industry as dynamic as insurance, where being able to adapt quickly can provide a competitive advantage.
Making the Most of a Restrictive Budget
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The reality for many insurance companies is that budgets are often restrictive, particularly when it comes to building data teams. The HTD model offers a cost-effective solution for insurance leaders who need to maximise results without overspending.
Instead of hiring permanent staff for every role—many of which may be short-term project needs—the HTD model allows you to bring in skilled professionals for the duration of the project. This reduces costs significantly while ensuring you have the expertise required to deliver on your WIG.
Additionally, because our talent is trained to hit the ground running, you avoid long onboarding times, which further increases efficiency. This approach helps you get the most value from your budget while still driving significant progress on your data initiatives.
Planning for 2025: The Talent Component
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As you plan for 2025, it’s essential to consider your talent acquisition strategy. By securing a skilled data team early, you can ensure that your most important projects are delivered on time and within budget. At Evolution HTD, we work closely with insurance companies to align talent acquisition with their key data priorities.
For instance, a leading insurance firm we recently worked with was struggling to execute on multiple data initiatives. By helping them focus on their Wildly Important Goal—improving underwriting efficiency—we deployed a team of data specialists trained specifically to enhance their pricing models and analytics capabilities. The results were clear: they saw a significant improvement in accuracy and speed, leading to substantial cost savings and a more agile underwriting process.
By planning your data talent needs now, you can ensure that 2025 starts with the right team in place, ready to execute on your top priorities.
Focus on the WIG and Build the Right Team for 2025
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As you prepare for 2025, don’t let yourself get overwhelmed by a long list of data priorities. Instead, focus on the Wildly Important Goal—the initiative that will drive the most significant business impact—and ensure you have the right team in place to deliver it.
At Evolution HTD, our Hire, Train, Deploy model offers insurance leaders a flexible, scalable, and cost-effective solution to building high-performance data teams. By aligning your data strategy with your business goals, leveraging the agility of HTD, and planning ahead, you can make 2025 a year of real transformation for your organisation.
Let’s discuss how we can help you achieve your WIG.