Do you HATE having 'salesy' convos with your clients too? Here's why ??

Most HR consultants I know want to make more money. Who doesn't?!?

And there are three ways to do this...?

1: The first is to get new clients.

2: The second is to get existing clients to spend more with you.

3: And the third is to get existing clients to spend more with you more often.

Now, getting new clients is actually the hardest and most costly way for you to make more money.? The effort and energy you put into getting new clients is a lot and really expensive.

So, the easiest way to make more money is by getting existing clients to spend more with you and to spend more with you more often.

BUT, 99.9% of HR Consultants I know HATE having any sort of 'salesly' convo with their clients.

Why?

You've forgotten the value you provide as a Strategic Partner?

Value as a concept, I think, is a really big problem for you guys...

You've had to fight to get people to see your value your entire career.?

Instead of being seen as the Strategic Partner that you are, business owners only want what they think they need.

Instead of challenging this, you've accepted it to avoid any hard feelings.

Unconscious Bias

When it comes to selling more to existing clients, a lot of HR consultants I speak to say:?

"Oh, they won't buy this", or "They won't need this", or "They'll think this is too expensive".

You're making decisions on behalf of the business owner without even talking to them about it.?

Look, I get it.

You're protecting yourself from any sort of rejection which is natural I'm guilty of doing this too.

But you must recognise when you're doing this and try to push past it, because you're doing yourself a huge disservice.

This is a form of self sabotage and a limiting belief that's holding you back from growing your consultancy.

You're not creating opportunities to have these type of conversations?

Because of the above, you're not creating the right opportunities to have these sort of conversations with clients.? ?

You're the HR expert.?

You're there to help business owners achieve their goals.?

And it's your job to have conversations with your clients to find out what their goals are as to determine what support they need from you in order to achieve them.

Business owners don't know what you know.

They don't understand HR, let alone what they need from HR.

And don't let them try and tell you otherwise. ?

It's your job to tell them what they need.

And in order to do that, you just need to ask.

Remember this ??

If you have forgotten the value you provide as an HR expert and Strategic Partner, then I'd like to lovingly remind you about the amazing value that you offer to business owners, their businesses and their employees.

You ARE awesome!???

You're revolutionising the world of work and business owners NEED you.

Instead of thinking you're a pesky salesperson, remind yourself that you're the HR expert they've chosen to work with.

And it's your job to help them in other ways in the future, too.

This week's podcast ??

In this week's podcast, I talk you through this in more detail as well as 3 ideas to help you sell more to existing clients.?

Listen to it on all main streaming platforms and my website:

https://www.thehrmarketingguy.com/podcast-episode-1-3-ways-to-make-more-money-from-existing-clients