Do you go out of your way to say "thank you for your purchase" to your customers?

Do you go out of your way to say "thank you for your purchase" to your customers?

Do you not understand why you are doing this? How does it benefit you?

If I told you, you could completely change the way your brand is perceived just by saying thank you to your customers.

Because that's good fashion customer service.

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The most basic "Thank you for your purchase" note goes a long way toward delighting your customers—and pleasing your customers means they'll remember you.

And when I say thank you, I don't mean by email either. Of course thank you emails are great, in fact, they are an integral part of any eCommerce email automation process. the

But what really makes your customers feel loved is the authenticity of the handwritten note.

It might be for a customer, or a friend, a business partner. If there’s a reason to show kindness, take it and show thanks.

In this article you’ll see?how to write a thank you note?to your customers, as well as:

Why you should?never use the word ‘business’

How?heartfelt customer appreciation can change the way you do business

Why the ‘hand’ in handwritten is the most important part?of a thank you note

Saying thanks requires so little effort and returns so much. In fact, it's so easy to do that.

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Using your packaging to express your gratitude is a?common packaging trend, and one more brands are using to make their customers feel special.

Now let's take a look at the difference a simple thank you note can make for your brand.

Why should I write a thank you note?

In business, just like in life, we occasionally rely on the help of others in the pursuit of success and happiness. Without the help and input of others, business would be a lot harder than it already is.

If you’re a?small brand that’s selling online, those ‘others’ that you rely on are your customers.

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You wouldn’t be doing what you’re doing if it weren’t for the input and support of your repeat customers - no matter how many or how few there are.

When your customer feel like they’re making a difference to what you do, they feel empowered.

They invest more in your brand on an emotional level because they see the difference they make.

Sure, this is great for the customer,?but what’s in it for you?

When your customer is more invested in your brand, they like you more.?And when they like your brand, they’re more likely to buy from you again.

A thank you message makes your customer feel important

Nowadays when you purchase something online, you pay for your product and then you get it. End of transaction.

So uncommon is an act of genuine gratitude, that when it happens, it builds a relationship.

The relationship between you and your customer.

The act of?sending a personalised thank you note is a way to build this relationship. It’s a more traditional old-fashioned way of genuine, heartfelt sincerity.

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You increase your chances of your brand name being remembered by your satisfied customer.

A multichannel sales strategy works hand in hand with custom packaging?as well as a thank you note and making your customer feel special.

Custom tissue paper,?custom tape?and?other packaging supplies?can add a little class.

Customer Appreciation = Your Success

You might think: "Handwritten notes are a waste of time, I'm busy with other things".

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Ask yourself this question:

How much of your marketing effort is focused on getting people to buy from you who have never heard of you?

I guess the percentage will be high.

That's fine, that's normal. Traditionally, we think of marketing as increasing sales by increasing traffic to your website.

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But what about getting more sales from previous customers?

This brings us to the next question:

How much effort did you spend getting people to buy from you a second time?

Notice I said energy, not time or money.

That's because the success rate of selling to existing customers is 60-70%, while the success rate of selling to new customers is 5-20%.

Thanking your customers for their first purchase is the first step in getting them to buy from you again.

You are making your customers feel good about the decision they made.

Ultimately, increased well-being leads to higher lifetime brand spending. This means that throughout their lifetime, they will be loyal to your brand and spend more money with you.

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Your customer is less likely to go and try other brands because they’re happy with you and your products.

What’s more, a happy customer that has a high lifetime spend is more likely to?become a brand advocate.

A brand advocate is someone who spreads your name amongst their trusted friends because they simply love your brand.

Higher customer engagement

When your customers engage with your brand, it means they are paying attention to you and paying attention to what you do.

This is obviously a good thing because it means your customers really like you. Customers who love your brand are satisfied customers.

For example, discuss your products on Facebook posts, which will give customers a deeper impression of the brand in the future.

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Higher customer loyalty

Obviously, loyal customers are a good thing. This means they won't go and buy from another brand because they value your brand so much.

This means they keep coming back to you.

Loyal customers are also likely to spend more with you on a single transaction.

This is great value because it can be difficult to get first-time buyers to spend a lot of money on their first transaction.

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More word of mouth marketing

As mentioned earlier, loyal customers are more likely to become brand advocates and tell their friends how happy they are with your products.

This probably happened through word of mouth. It can also happen through social media sharing.

Keeping your customers happy is a relatively simple process once they buy from you.

But pleasing them requires more effort. This effort pays off in the form of greater lifetime spend and more brand advocates.

Premium custom packaging combined with gratitude is the perfect combination to turn first-time buyers into brand advocates.