DO YOU FEEL MISSION STATEMENTS ARE IMPORTANT FOR A BUSINESS/ COMPANY/ STARTUP?

These are few mission statements that caught my attention:

#Tatagroup- "To be the most reliable global network for customers and suppliers, that delivers value through products and services. To be a responsible value creator for all our stakeholders"

Paytm- "To enhance digital excellence, increase earning growth, and cross-selling opportunities."

LinkedIn- “To connect the world’s professionals to make them more productive and successful.”

#Ted- “Spread ideas.”

Viacom18 Media Private Limited- "To be the most admired Media & Entertainment company by continuously Entertaining, Engaging and Enriching the life of every Indian through sustained innovation & thought leadership."

Amazon - “Our vision is to be Earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”

Nike- “Bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.”

Microsoft?(at its founding)- "A computer on every desk and in every home."

TikTok- "To inspire creativity and bring joy."

Tesla - “To accelerate the world’s transition to sustainable energy.”

Facebook - “To give people the power to build community and bring the world closer together.”

Google - “To organize the world’s information and make it universally accessible and useful.”

Adobe- “To move the web forward and give web designers and developers the best tools and services in the world.”

CRED-?to enable a good life for?creditworthy individuals, and the second was to incentivize good financial behaviour to expand the base of?creditworthy people in the country.

Philips- “Improving people’s lives through meaningful innovation.”

Starbucks- “Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we?grow.”

Zerodha- "To create a brokerage-free world to benefit the most important stakeholders when it comes to the financial markets."

Sony - “To be a company that inspires and fulfils your curiosity.”

The Walt Disney Company- "To entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world’s premier entertainment company."

@Walmart - “We save people money so they can live better.”

#Hack: A mission statement should provide vivid clarity behind the “what,” the “who,” and the “why,” of a company. A mission statement must be reduced down to the bare minimum required to describe the IMPACT of the business.

My favourite STARTUP mission statement is:

“We believe in a world where people belong anywhere”.

Can you guess the #company behind it?

HINT: It's about exploring the world