Do You Feel Like You are on a Hamster Wheel?

Do you feel like you are on a hamster wheel and your consulting business isn’t growing? Or do you feel like you are doing the same thing over and over again and not getting anywhere?

Maybe the only thing you need is a little help.

My approach to the Consulting Insight as well as my personal Newsletter on LinkedIn is to only post tips, techniques, and thought pieces. Today, I'm doing something different and something I've never done on LinkedIn-this newsletter is an announcement about something I've not done in years. I'm offering three consulting workshops (see below) that haven't been offered in several years.

Why? Because I want to see consultants succeed. One way that I can help is to provide interactive workshops enabling consultants to discuss pertinent topics and understand the strategy and theory. But it doesn't stop there. Consultants need access to tools and techniques to help them and they need to be able to practice common consulting challenges.

The workshop includes:

• the same online educational material (videos, templates, scripts, etc.) as people in the Consultant’s Jumpstart program receive
• weekly group workshops with a limited number of people (once full, they are full)
• access to weekly clinics for the life of the workshop
• a new Consultant’s Community Group (Available March 20th)
• immediate life-time access to the online material

"In early 2016, I made the decision to move from Corporate America to full-time consulting. It was a bit “rocky” at the start with several painful lessons learned along the way.? About a year into my journey, I was introduced to Laura's "Consulting Process” which was targeted for small firms and solopreneurs.?I participated in her online and face-to-face classes, which provided me a blueprint for success starting with strategy and focus ....... pricing and much more!?Her approach helped tremendously in focusing me on the right opportunities and clients that have resulted in long term relationships and business.?I still use many of her principles as “touchstones” today.?Definitely, worth the time and effort for those serious about consulting." ?- Art

Business Core: Focus, Ideal Client, and Service

Starts April 4, 2023 for 4 weeks

This workshop starts with discussions on defining your Focus, the one thing for which you want to be known. It continues by spending time identifying, finding, and validating your Ideal Client. It concludes with discussions on your Service which includes your Point of View (your differentiator), methodology, and actual services you provide.

As you move through this workshop defining and clarifying your Why, What, Who, and How, you start working on your marketing materials and building relationships with potential clients.

Your Business Core impacts just about every decision you make and action you take to help you build and grow your business. Get it right and you can SOAR! Get it wrong and you can struggle.

For more information

Build Awareness and Client Relationships

Starts May 2, 2023 for 6 weeks

The workshop starts with an overview of the client relationship model and creating your brand message which often is the first introduction into you. It continues with in-depth discussions on Connecting, Getting Known, Nurturing, and Staying in Touch and three key strategies—Targeted Outreach, Referrals, and Strategic Networking—every consultant should incorporate into their business.

But it doesn’t end there. Within the workshop we discuss incorporating approaches such as writing and speaking into your relationship strategy and moving a potential client into the Ask and Offer stage or the “Can you help me?” stage.

You leave the workshop with an overall relationship strategy and an action plan that fits you and supports your focus, ideal client, and service.

For more information

An Offer and Perfect Price

Starts June 13, 2023 for 3 weeks

As a consultant builds awareness and forms relationships, they position themselves for the most important question a client can ask them, “I think you can help me. Are you interested in talking?” This workshop covers the most important meeting a consultant has with a client, the discovery or exploratory meeting. A discovery meeting enables a consultant to understand the needs of a client and consequentially determine an approach and price leading to the creation of a proposal.

Walk away with a framework. Included are templates to help understand and evaluate an opportunity, develop an approach and price for a client, obtain consensus on the approach, and craft a proposal leading to a signed contract.

For more information

The next Consulting Insight will include a powerful technique that I believe every consultant needs to hone.

If you have any questions, reach out to me by email [email protected] or send a direct message.

Thank you for taking the time to read this newsletter.

I seek to provide tips, techniques and thought pieces that are of interest for a consultant and as always, I welcome your comments and ideas. I promise the next newsletter will be back to normal.

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Laura Burford