Do You Even Surf?

*Cut to Commercial Break*

As a kid, a commercial break was the best time to?.

A)?Grab the snacks

B)??Run to the bathroom

C)??Answer your calls

D)?Finish your homework

E)??All the above

If none of the answers fit you, then you probably fall within the adventurists category. A thrill seeker looking to surf the channels between each commercial break. Multi-tasking is a skill mastered at even the youngest of ages. Sadly, the new advances have brought mediums, like Netflix and Hulu, bringing an end to an era of TV advertising. The digital world has been constantly seeking new ways to adapt to the consumer’s ever-changing needs. The introduction of OTT (Over the Top) media service relies on the use of the internet to provide the consumers with media entertainment. This is not the first time the internet has posed a threat to the way brand’s reach their audience. Nor will it be the last. So it’s time to get off the couch and one up the internet. TV commercials are not a dying industry, it is a new adapting realm of opportunities.

TV advertisement has been the ideal medium to reach millions of viewers while understanding their behavior. However, the convenience of the digital age has created an audience with short attention spans and a need to be entertained around the clock. If brands were unable to grab the audience’s attention within the first 3 seconds, chances are they will flip through the channel. However, the introduction of Connected TV (TV devices that connect or utilize the internet for streaming rather than satellite or cable) has made it difficult for brands to reach the masses.

The digital age is changing and technology is advancing. Same goes for the world of TV and TV advertising. New strategies and methods have been devised in order to tailor to the consumer’s need for excitement and dynamisms. However, there’s still time to cut to commercial.