Do You Even Post On LinkedIn?

Do you even post on LinkedIn? I know, right off the bat, you might be saying, "Of course I do. I read posts and hit the ‘Like’ button all the time." HMMM, sounds right, but is it?

When you dive into the nitty-gritty of LinkedIn analytics, you might not be getting credit for posting. And you might be thinking, “So what?” On any other social media platform, I’d agree with you. But here’s the kicker: if you check your LinkedIn activity and it says something like “hasn’t posted yet” or shows that you haven’t posted in months, despite your diligent liking, it’s time for a reality check. Liking is just a reaction, and that’s exactly where the algorithm files it. To truly get credit, you need to create original posts with your own words or repost someone else’s content with your unique spin.

Now, why does this matter? Here’s the rub: when a recruiter, talent sourcer, or hiring manager checks out your profile and sees that you’re not active on LinkedIn, they might assume you’re not around. Translation: they might skip contacting you through LinkedIn, and you could miss out on a golden opportunity.

The good news? There’s a simple fix! Once or twice a week, instead of just hitting the like button, hit reshare with comments and add your thoughts about the post, or create your own original content. Boom! Now, anyone who reviews your profile will see that you’re active and engaged, making it more likely they’ll reach out. You’ve just opened up new opportunities by proving you’re on the other side of the screen.

Your challenge now is to ensure you’re posting weekly and getting the credit you deserve. Go forth and create content! Show the talent acquisition community that you’re active on LinkedIn—it might be the missing piece to why you’re not getting any outreach.