Do You Create Sales Competitors or Sales Pretenders?

As the sales LEADER, you determine the culture and make-up of your sales team.

So, the question is, are you identifying and/or creating sales competitors - salespeople who strive to compete at the highest level - or do you allow your team to simply show up and participate??

The difference between winning and losing in sales is often like the difference between winning and losing in the Olympics. The slimmest of margins can determine who gets paid and who goes open disappointed.

But, in sales, there is no COMPENSATION for anyone other than the WINNER. There is no bronze or silver medal in sales. You win. Or you lose.

So, it is in your best interest to create a team that strives to compete at the highest level.

In this week's Sales [UN]Training #podcast, I talk about three things sales leaders MUST do to create a team of COMPETITORS -- players focused on winning and not just concerned with "working hard."

WATCH the full episode: https://www.youtube.com/watch?v=r-HSaiU9iDU&t=910s

LISTEN to the full episode: https://linktr.ee/salesuntraining

#sales #salestraining #salesuntraining #salescoaching #salesleadership