Do you care that I care about what I care about?

I care.

?I care about a lot?of?things.

every day.

every night.

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here’s one.

I care about type.

not set?too wide?or?too close?or inconsistently

but just right.

with real ’ always – never those ugly '

I do it for myself, for my clients

and for the people who appreciate details, craft and nuance.

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I care about people.

all people.

I care about myself, my vendors, my partners,

my clients, (duh)

but?definitely?most of all,

I care about the people in the world

who will be seeing, reading, watching, listening to

and experiencing?my thinking and work.

so I put love, meaning and yes, care into every single idea.

ideas with deep and long, positive ripple effects for?

businesses?and brands?who want to make a serious,

meaningful difference.

I care about the world.

I care about the air, water, land, animals, food sources,

policies and media we all absorb.

and I care about the way we gather, interact, support

and join as societies.

I care about pleasantness,

the experience of love,

happiness, well-being, and the young culture values too.

but those call for another missive.

you’ll quickly find out I care about almost everything.

yes, there are some things I don’t care about.

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?????????do you care?

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I’m Paul MacFarlane, founder of the 1101 experiment.

global, Fortune 500 – experienced

business and brand consultant.

a consultant with an aim.

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an aim to work in partnership

with your business or brand,

via one deep question,

one inspiring insight,

one beautiful, socially audacious idea at a time.

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all to help build your maximum

financial, ethical, social and cultural growth.

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I have a simple credo:

I want my thinking and work

to be the absolute highlight of?any person’s day.

I want my thinking and our work to inspire,

touch and motivate human beings

with truth, goodness, emotional depth

and enduring meaning.

and all with?great care.

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?do you care what’s?in it?for?you?

?

well, do you care about clarity, consensus and focus?

do you care about growth, scale, profit and

rapt public enthusiasm?for your business and brand?

excellent.

so first,

I can improve your business plans and models

to create increased growth and scale by owning

a fresh, powerful space in society and culture.

second,

I can make your internal employee culture

more inspired, happy, healthy and inclusive,

bringing you more positive, collaborative energy, effectiveness

and public social appeal.

third,

I can make your brand strategy more powerfully human, emotional and true to your internal employee culture – which you had better care about.

fourth,

I can provide highly disruptive tactical ideas

to differentiate, stand out and break through in

any media, place or space in life.

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bold type really works, doesn’t it??

all to create true social enthusiasm and growth

based on your business and brand’s

focused, positive, enduring meaning in the world.

I work with businesses, brands, agencies,

CEOs, COOs and CMOs.

anyone who cares about what I care about.

which is what most of the world cares about.

so if “most of?the?world” is a good target audience,

and if?“most?of?the?world” is a decent customer base

for you,?maybe we should talk.

and let’s be clear.

if you care more about data mining

than a human being weeping,

if you care more about a staff?of people copying, pasting and?sharing content online,

than someone suddenly realizing why they’re alive,

then bugger off already.

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??–?paul macfarlane

founder, professional human being