Do you analyze?
Steen Rasmussen
Connecting People, Data and Business Outcomes - Director of Data Innovation, Board Member & International Keynote Speaker
Do you analyze?
It’s in the name, right??
Digital analyst?
But do you really analyze that often??
In the world of digital analytics, implementation more often than not steals the spotlight, leaving analysis in the deep shadows in the furthest corner of the agenda - and maybe it’s time we address it… again.?
The obsession with tracking setups, tagging, and data collection dominates because, frankly, without clean, structured data, analysis can’t happen.?
No data, no analysis,?
hell, no AI.
It’s the lifeblood of any modern business strategy.?
But here's the kicker: businesses are so focused on capturing every click, scroll, and action that they forget the real power lies in interpreting that data.
Making it work.??
The flood of new platforms, constant privacy updates, and technical challenges make implementation a beast, but analysis and activation is where the magic happens
Turning raw data into strategic actions.
Would be nice right??
Other content in this edition
Everywhere with everyone all the time
From a canal boat with champagne over a classroom in Malm? through the largest startup event in an old huge locomotive garage in Copenhagen to the international basketball stadium in Munich, a Mad Hatter themed pub in London to finally ending up in a back yard in Copenhagen listening to the latest academic research from 丹麦哥本哈根商学院 .
?? Markus Baersch, Eddie May Marcin Pluskota Gunnar Griese Yael Farkas Tiankai Feng Andi Bing S. Debel Mitch de Leon Jason Donnelly ?? Marcus Stade Patrick Oliver Mohr David Vallejo David Hermann Enrico Pavan Kirill Petrov Djordje Susa Philipp Baron Freytag von Loringhoven Mads-Emil Sykora Larsen Tiffany J.D Mikko Piippo Lasse Hoffmann Frederik Werner John Harms, Lukas Oldenburg Klaus Stokbro Andersen Anne Cecilie Pape Mikael Christian Carlsen Milena Micevski Selma Kadic-Maglajlic Kasper Rub?k Jeanette J?nsson Ross McDonnell, Bryan Williams ?? Charles Meaden , Jon Su, Matt Gershoff, Keely Jacob, Tim Ceuppens,, Simo Ahava, Nicolas Malo, Robin Dickinson, Angela van Bragt, Esther Trapadoux, Daniel Lambert-Kryss Niklas Fogander Adam Greco Natasha Rogen Casper Radil, Milo Bengtsson, Cecilia Sciacca Raspanti , Jessica Loveng, Jomar Reyes , Johan Strand, Priscilla Oliveira, Caroline Vidal, Emelie Persson, Kevin Thomas Faurholt and so shocking many more... Basically everyone... except Juliana Jackson
September has been one busy month being Steen.?
So some months are busy and some months are damn busy and this has certainly been one of the damn busy ones.
Thanks...
I Need your Help: Cohort edition
Talked to Ton Wesseling about my masterclasses in GA4 campaign tracking and his message back was so clear...
"That's really old school, what people want now are cohorts"
And when I talked to Matthew Brandt his message was...
The same.
So to show I listen I'm almost at a point where I feel ready to launch my first cohort.
But first, I need your help.
I can’t make it amazing without hearing from you!
Your feedback is the secret ingredient, the super sauce and the cherry on top that helps me improve and ensure we deliver exactly what you need.
please spend 3 minutes to answer 5 questions
So please spend 3 minutes to answer 5 questions and share what it would take for you to join or recommend a cohort on "Advanced GA marketing tracking: Going beyond "by the book"
p.s. I am actually still old school enough to do a Masterclass, just reach out to [email protected], to start that conversation.
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As digital analysts, the core of our job is translating what the data says about the business so we can use that knowledge to improve it. It's pretty simple, awesomely valuable, and radically focused on facts.
But sometimes this focus on facts gets sidetracked by ambitions, good intentions, or plain old sabotage into a magnificent serving of accidental self-deception, where we think we are doing a good job. Still, we have actually and most often unknowingly gone down the dark side. We end up creating facts that are not there.
This session shares real-world examples and gives an operational overview so you can check for yourself if, where, and how far you have strayed from the path, adjust, and get back on track. This is just a scoop of the full Session but you can always visit www.steen.fyi or email us at [email protected] for the full session.?
Alternatively, you could simply enjoy me in...
Track Smart, Wim Big: The GA4 Campaign Playbook You have to register to enjoy this hybrid of a conversation with Kristian Simonsen and a presentation, but I really think it turned it to something interesting, when we explored the value of campaign tracking and the intersection of GA4.
The Latest Podcasts
CRO & Coffee: 4 Dimensions of CRO
I had the pleasure of sitting down with Ole Gregersen , the mind behind the Conversionboost Conference in Copenhagen. What was supposed to be a quick chat turned into an extensive conversation that spanned three podcast episodes! We delved deep into the nuances of CRO, sharing insights, reflections, and plenty of anecdotes along the way.
One of the highlights was discussing the "4 dimensions of CRO." Trust me, these dimensions offer a perspective that's likely different from what you're expecting.
The episodes are recorded in Danish, but thanks to the myriad of AI translation tools available today, language won't be a barrier. So there's no excuse not to tune in! ??
Alternatively, you could enjoy me in...
The Measure Lab Podcast #117 - I had a great talk with Daniel Perry-Reed and Bhavik Patel and we talked about the importance of critical thinking and personal insight in analytics and experimentation, and how you can shift analytics from a cost to a profit centre
Upcoming Events in 2024?
I thought you would never ask. ??you can enjoy, experience, or hear me at:
October
8. Gen AI: Navigating Hype, Reality & Opportunity for Executive Leaders, Copenhagen?
10. Ehandelskonferencen Copenhagen
16. Stockholm Product Club, Stockholm
19. Data Science Festival Octoberfest, London
31. Brand Analytics Jam Session, Copenhagen
November
4. Jentis Data Dinner, Copenhagen
6. Jentis Data Lunch, Malm?
7. The Client Experience, Copenhagen
9. Measurecamp Stockholm, Stockholm
12. Brains for Breakfast, Copenhagen
14. Amplitude Partner Day, Amsterdam
16. Measurecamp, Brussels
And that campers, friends, and other nice people concludes this month's newsletter,
Hopefully, I will see you next month
Best Steen.
The Smallest print:
For the Event organizers:
If you want me to speak at your event?
Head over to my official website for that: Steen.FYI
If you want the circus to come to your town as well, reach out here, and let’s talk - just Get in touch
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