Do You Always Need to Spend Big for Amazon Sponsored Video Ads?

Are you pondering various advertising strategies to improve the visibility of your brand and products on Amazon?

Feeling torn between sticking with the traditional Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD), or experimenting with the new Sponsored Brand Video (SBV) and Sponsored Display Video (SDV) ads?

Here's a valuable insight to consider:

The average click-through rate (CTR) of video ads surpasses that of usual ad types by a staggering 7.5X.??

??In today's digital landscape, nothing grabs attention quite like the power of video. Unlike images, which are static in nature, videos breathe life into your message and instantly captivate the audience. In a world where scrolling through endless content has become the norm, the motion and vitality of video content ensure that your message stands out amidst everything else.

And so, today we will be delving into one of the most important advertising options available on Amazon—Sponsored Video Ads.

?What are Sponsored Brand and Sponsored Display Video Ads on Amazon?

?? Sponsored Brand Videos (SBVs) and Sponsored Display Videos (SDVs) are short clips lasting between 6 to 45 seconds, strategically positioned either on the search results page or a product detail page (PDP) as part of a sponsored advertising campaign. These videos showcase the advertised product along with engaging visuals, linking directly to the product page or the brand’s Amazon store.

?Does every seller and vendor have access to SBV and SDV Ads?

?? Amazon Vendors and Sellers who are part of the Amazon Brand Registry can utilize SBVs and SDVs to enhance their advertising campaigns.

?Why should you use it?

?? As mentioned in the beginning, the chances of catching the attention of customers are much higher with videos than with images. Furthermore, by leveraging videos, you have the opportunity to showcase your product in action, providing potential buyers with a deeper understanding of both the product and your brand identity.

Now that we know of the advantages of using SBV and SDV ads, the next question that comes to mind is—do we need to spend a lot of money on SBV and SDVs? Well, the answer in short is, no.?

While the allure of high-production videos is tempting, low-budget videos present a unique opportunity for brands to connect with their audience on a personal level with more authenticity.

Apart from the obvious boon of cost-effectiveness, the advantages of low-budget videos are as follows:??

?Adds Authenticity

Low-budget videos have an inherent rawness and authenticity that resonates with audiences. Unlike polished and scripted productions, these videos often feel more genuine, allowing brands to showcase their stories and values in a relatable manner. This authenticity fosters a deeper connection with viewers, ultimately driving engagement and brand loyalty.

?Builds Trust

In today's digitally savvy world, consumers are increasingly skeptical of overly polished advertising messages. Low-budget videos, with their unfiltered and down-to-earth approach, have the power to break through this skepticism and build trust with shoppers.

You can also split-test the low-budget videos against more professionally produced ones and gauge the effectiveness of this approach for your specific target audience. This data-driven approach will enable you to refine your messaging and optimize your ad campaigns for maximum impact.

Conclusion

In conclusion, by embracing the rawness and authenticity of low-budget videos, you can differentiate your brand in a crowded marketplace and forge meaningful connections with shoppers.

Ready to elevate your Amazon advertising strategy with Sponsored Video Ads? Start creating authentic, engaging videos that connect with your customers today.

?? Stay tuned for more insights on growing on Amazon.??

P.S. Have questions in mind?

Drop a line in the comments!