Do we really understand our customers ?

Understanding your customers, Is it rocket science or just common sense ?

Beer Under the Clock Pub in Retford, Nottinghamshire We’ve got a renowned local poet, so we do ‘poet in a pub’ evenings. We like to do things that are a bit different. I’ve got a Lego night planned soon. After Christmas, we’re doing a bring your own vinyl evening.

Fishertown Pub Company Pub in Nairn, Scotland We’ve got interesting background music and let people put on their own. From a beer perspective, it’s important to have variety. In the last few months, we’ve changed 80% of the draft products we sell to give ourselves a point of difference from other bars. There’s a perception amongst business owners that creating memorable experiences means extra expense.

Using technology these days is a non negotiable. Whether it be using a booking APP to find a restaurant on the hop or even offering seamless fast transactions or pay at table Dojo can elevate your business.

The reality is that it’s often the little things a business does that make the biggest impact. A smile when you walk through the door, taking the time to talk through the menu, a free beer taster, a blackboard you can use to make suggestions, a chance to play your own music, a play area for the kids. These things add up, and they don’t take much money. If any at all. “ I know people are spending money putting on events, and it’s not paying back for them. We want to bring people back, but we don’t want to give too much away. Fishertown Pub Company