Do we really need self-parking chairs?

I was enthralled by some of the new products and technologies being showcased at Mobile World Congress last month.

Virtual reality, 360 degree cameras, wearables and nearables were just some of the technologies on display. All these will radically change the way we live and work in the coming few years.

One thing that caught my eye was the publicity around the self parking chairs. Haven’t we all walked into a recently vacated meeting room to find the chairs all over the place?

Apparently this will become a thing of the past with Nissan’s Intelligent parking chair. Nissan launched a mesmerizing video where at a clap of a hand, the obedient chairs wheel themselves back under the table.

Whilst it was clearly a clever bit of social media to promote Nissan’s Intelligent Parking assist, it got me thinking about how digital technologies, especially the industrial internet must serve society.

Today, 1bn people go to bed hungry every day and yet we waste as much as 40% of food in production & consumption through inefficient logistics, food storage and stock management.

We have over 60 million displaced people globally many of whom are highly skilled workers but are not able to put their talents to productive use

57m children of primary school age do not go to school because it isn’t available to them and yet we have the technology today to bring universal access to primary education

780m lack access to clean drinking water and yet we have the capabilities to drive dramatic changes in the efficiency of how we manage water catchments, reduce leakage, track and treat water pollution.

Accenture’s Technology Vision launched in January puts "People first". Primacy of people in a digital age is not just about putting digital at the heart of the DNA of the workforce, it is also about building “goods that do good and services that serve,” as Vittorio Colao, CEO of Vodafone put it,

Digital technologies will connect an extra 2.5 billion people to the internet by 2030, many of whom will be the world’s poorest. The potential for digital to drive dramatic social benefit is almost unfathomable. Let’s make sure digital is at the service of society. The scale of the challenges are certainly big enough to make the business case.

Now where is my chair...?

Diego Van Hufflen

Strategy Execution. Business Development. Bottom-line improvement. Investment Management. Consulting. Real Estate.

8 年

Great post, Justin. Technology is used like a brand name today, it sounds like fashion... But technology does really help when implemented with purpose rather than a simple consumption objective.

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Alwyn Frank

Procurement, supply chain and organisation improvement in transport and the public sector

8 年

This does sound like the last days of Rome!

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Lisa Neuberger Fernandez

Leader in Sustainability Strategy + Innovation | Ecosystem Builder | Mentor | Author | IMAGINE Leader

8 年

Well said Justin Keeble. There are always trade-offs and choices about how to spend our precious time and resources. It's a win win when digital technologies are harnessed, even reused, to create measurable societal impact and a waste when this potential is not realized or overlooked entirely...

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David Champeaux

Partner, Health and Life Sciences AI Experience, EMEA. Driving AI-First Transformation, with focus on Health and Life Sciences

8 年

Digital is the meants to an end...which we must always keep front of mind! Eg What does a 'paperless Health service' mean for patients and doctors?

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Justin Keeble

Managing Director for Global Sustainability, Google Cloud & NED UK National Parks & former Partner/MD @ Accenture. Focus on Climate Tech & AI

8 年

Exactly Anthony Perrone. Technology must be at the service of humanity rather than at its expense

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