Do we need more conferences?
Andre Marquet
Innovator and product discovery leader at Productized. ? Lecturer Product, Católica & Técnico+ ? Podcast Author ? Founder ? Startup ?? (1 crash, 1 exit)
I presented this speech at Productized 2023. Watch it to see what's in it:
Because you have little time, here's the TL;DR of this talk:
The History and Evolution of Productized
This year, we've organized the eighth edition of the Productized Conference. My name is André Marquet. I am the co-founder.
Eight years ago, in 2015. In the very same venue, the FIL meeting centre in Lisbon, we kicked off the Productized Conference for the first time. And I think we were onto something. We also hosted a conference in 2016, in 2017, in 2018. And in 2019, the event grew bigger and bigger. So, year after year, we gathered more like-minded people with a shared passion for building products. And then, you guessed it, COVID hit...
So, we had to change the format of the events. And we didn't want to let the pandemic stop us. So, we hosted the conference online in 2020 and then in 2021. But, in the end, it felt different. In 2022, we decided to take a sabbatical from organising the Productized Conference. So we needed to recharge, I mean, I needed to recharge as well, to be honest, and, and, you know, we've started to think a little bit and to take a step back, go back to basics and try to rethink the way that you know, what is the conference really, right?
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So why a conference and not a summit?
Why a conference? Why not a summit, a festival, a convention or an exhibition? And maybe this is a bit meta, but a Conference is a meeting for humans with different opinions that are willing to embrace others' as well, and to express their ideas, but also to get a better common understanding. For us, that means advancing the state of the product community and what we do in our professional life.
This is important because we are in times of clash, misunderstandings, close bubbles and tensions. So, conferences are more important than ever in what American futurist Jamais Cascio calls our BANI world, which is Brittle, Anxious, Nonlinear and Incomprehensible.
With the Productized Conference, we hope to contribute to that mission of easing misunderstandings, breaking bubbles, and easing tensions. So that you, the maker, the producer, the one doing the hard work, can build better products and, therefore, better futures.
With this new energy, we use the past year of 2022 to gather all our strengths and to bring you an even better version of the Productized conference. The first day was a testament to that, and we can look forward to a packed agenda with stellar speakers and topics to help you become an even better product management leader. I also want to thank our sponsors and partners. A special thank you to our main sponsor, Next by Cofidis, and our sponsors, Airfocus, Tangível and Balsamiq and to all our partners.
The Productized team and everyone else who supported us along the way. With you, this will be possible. Productized Conference 2023 was a blast. Thank you!