Do we need to Elevate the once a month member?

June 2024 Newsletter

The fitness industry's focus on retention is improving, particularly with all the new challenges we are facing in the 2020s.

For all the evolution, working with more data, and better data, building digital engagement, improving standards, we need more of a retention revolution.?New ways of thinking to support better data, standards, and engagement, especially around health.

This month's article scratches the surface of one of these - can one visit a month build loyalty, value, and engagement??

We debated more of these ways of thinking at Elevate – the B2B event of physical activity last week, you can hear some of these conversations on HealthSeeker Stories... find out more below.

If you have any questions at all, please get in touch.

Choice, loyalty, and the once-a-month visitor

Really positive headlines from the recent Leisure DB State of the UK Fitness Industry Report... 15.9% penetration, over 7,000 gyms, and 10.7 million members.?

People have more choice than ever when it comes to improving their health and fitness, which is both a blessing and a curse. As more clubs open, they compete with each other for the same members, via more channels, creating more churn as members chop and change.?

It is more crucial than ever to focus on loyalty, and create more and more ways for people to engage, connect, and lock into your club. But, it is possible for a member to visit your club once a month and never want to leave, even referring new members who will do the same. You just need to change the tune. Click here to read more ...

...?click here to read about Netflix competition, fitness loyalty ideas, and how one visit a month can be enough .?

Elevate Update

The biggest and best Elevate to date took place in London last week. Guy hosted a panel on Growing the HealthSeekers movement on Wednesday, and also presented on the Technogym Education theatre on both days, talking about transforming health assessments and increasing revenue. Thanks to everyone who attended and asked questions, or who have followed-up already.

You can get a flavour of both sessions by listening to #HealthSeekerStories, which also includes a great conversation with Tanya Hall talking about her health, fitness, and business journey (and a preview of her great keynote at Elevate)!

As well as all the panel debates, meetings, and networking, an announcement happened on the Future Fit for Business stand, extending our relationship with a new suite of Member Retention courses for the fitness industry. Find out more below.

The Collective - more?pods!

#YourDreamGym Series 9 has more great guests telling us about their exercise motivation, favourite workouts, and dream gyms, including Jo Fleming , Andy Pickles , Giorgia Brennan , Steve Shaw , Claire Burlison , Jason Stanton , Chloe Kinch , and Mark Tweedie .? We're proud to be supported by Xplor Gym UK . Subscribe ?to get every episode as soon as it's released!

Check out The Collective on LinkedIn, where you can like, subscribe, follow, register to watch livestreams, or catch-up.?

If you want to discuss any of these ideas or talk about how to help your business or your members, please just hit reply to this message or send me a direct message.