Do Superbowl Ads Work?
As I'm writing this, I'm listening to the Freakonomics episode "The Egghead's Guide to the Superbowl" and in the opening 5 minutes, everyone notes that the ads are a big part of the game - not the time to refresh your beverage or go to the bathroom at all. Like I say in this week's video, it's become the "Oscars of Ads" - that one day a year that people actually pay attention to the ads and even anticipate them eagerly.
So, if you are an advertiser, this sounds like an ideal placement, right? But $5 Million? In this week's video, I explore the question: are Superbowl ads worth their pricetag? Surprisingly, it's more nuanced - and social - than you think.
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Truly Social is a web series that you can share with your boss or client when they're not really "getting" social. It's also the name of my company - where I work with clients on helping them develop their own web series.
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Civil Engineer
7 年HAY Areeb that is not good hahaha
I facilitate the transition towards a customer centric organization ★ Educator ★ LinkedIn Global Goodwill Ambassador ★
7 年I'm not saying that they ALL work. There's an evident lack of data to s confirm or disprove this. However, there seems to be a consensus on the presence of certain conditions for success. Perform a Google search on "Do Superbowl ads work". Read AT LEAST the first result, it should be a new study by Stanford Business (January 2015). You should also read a somewhat recent Fortune article (Feb. 6, 2016) ("Here's what spending millions on a Super Bowl ad gets you") and an even most recent one by The Motley Fool (Feb. 1 2017)("Is a Super Bowl ad worth $5 million").
Senior Social Media Analyst
7 年Successful brands with money to burn will pay for the prestige of joining the Super Bowl party.
Database Administrator at Data2050
7 年Fine!