DO SOCIAL MEDIA FOLLOWERS COUNT IN WEB3?

Hey there, are you wondering if having a huge social media following counts in the world of Web3? Well, I've got some pointers for you that are going to make you rethink the importance of social media followers! So, let's dive right in:

1. Do not be fooled by the numbers! Having a huge social media following is not always an indication of success. There are many projects with 10-50k followers that are struggling, while some with less than 1k followers have raised millions of dollars from VCs or presales.
2. As a marketer, promising big numbers on social media and delivering them should not be your primary goal. Building a community is essential, and showcasing numbers is important too, but having members who would actually invest in your project is more crucial.
3. "Fake it till you make it" is not always the best approach! While faking numbers may seem like a good idea, it's only worth it if you're short on time to launch. Ideally, building a community should start 3-6 months in advance. If you give yourself enough time to build a community, your launch will surely be a success!
4. Remember, not all your followers are your end users, and not all your end users are your followers. Your social media is like a visiting card rather than a transactional card. It can show who you are and what your project does, but it won't necessarily convert into exact transaction value.
5. Social media is crucial, but it's not the only card that can make you win the gamble. Every project needs 360-degree marketing to reach its full potential. This means that you should look beyond social media followers and posts.
6. Do VCs and investors bank on social media followers and engagement before investing in your project? Sadly, yes! It does play a role, but not entirely. VCs and investors will look beyond social media to see if your project has a solid foundation.

So, there you have it! These pointers will hopefully help you understand that having a huge social media following is not the only way to succeed in Web3. Keep in mind that building a community takes time and effort, but it's totally worth it! And, if you want to know more about how to build a database or have a more extensive user base, drop me a comment below!