Do a sicktech sidegig SWOT analysis

The sicktech side gig landscape is changing.

The economy is uncertain. Technology companies are laying off workers. Investors are pulling back. The sicktech industry is evolving.

Consequently, if you are looking for a sicktech consulting, advising or management job, you will need to adjust your career planning strategy accordingly.

One tool is to create a personal SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business. or, in this case, youself or your consuling or advisory practice.

Here are some tools, tips and techniques to guide you:

STRENGTHS

What do you do well?

What unique resources can you draw on?

What do others see as your strengths?

WEAKNESSES

Where are the gaps in your knowledge, skills, abilities and competencies?

Do you have access to resources?

How robust are your internal and external networks?

How strong is your personal brand?

Have you created and validated your personal business model canvas?

Do you have a personal advisory board?

THREATS

• Economic Threats
• Competitors
• Global Environment
• Political Factors.
• New Technology.
• Legal and Regulatory
• Reimbursement and Payment
• Demographic

OPPORTUNITIES

Drug discovery and development

Devices and diagnostics

Digital Health

Care Delivery and Services

Sickcare administration

Reducing waste

Sustainability

Diversity, equity and inclusion

Medical education and training

Other

Where are the sources of innovation? One of the most prolific management thought leaders, Peter Drucker, defined seven sources of innovation in his book,?Innovation and Entrepreneurship?(1985):

1. The Unexpected.?This is indeed the Eureka moment where something unexpected happens that leads to a new product or service. You weren’t looking for it; the surprise found you! It is by far, the easiest and simplest source of innovation.
2. Incongruities.??When there is a discrepancy between what is and what should be, you have an innovation opportunity. It’s that weird feeling, an incongruity, between expectations and results. It’s a disruption in the logic or rhythm of a process. It just doesn’t feel right.
3. Process Needs.?Perhaps there is a bottleneck or a weak link in a critical process. A substantial (not just a tweak) improvement to the process leads to innovation. The process innovator is always searching and saying, “There has to be a better way!”
4. Industry and Market Structure.?Industry and markets are always in a continual state of flux. Regulations change, product lines expand, and others shrink. Those that watch these changes may recognize untapped opportunities for new types of products and services.
5. Demographics.?The changing demographics (age, education, disposable income, etc.) and moving populations are rich sources of ideas for creating new products and services.
6. Changes in Perception. Meaning and Mood.?Over time, populations and people change. The way they view life changes, where they take their meaning from and how they feel about things changes over time. Savvy innovators detect these shifts and leverage them.
7. New Knowledge.?New technologies, knowledge and discoveries can completely change an industry. These types of innovations are usually what people mean when they talk about innovation, yet these sources have the longest lead times to commercial development.

Here are the 10 types of innovation.

Now, what are your roles, holes and goals?

The result of your analyis should inform your career planning strategy and you should revisit it on a regular basis.

Monitor the environmental vital signs. These days you can do it remotely, but, like medicine, it helps to see the patient face to face.

Arlen Meyers, MD, MBA is the President and CEO of the Society of Physician Entrepreneurs