Do it Right: Content Marketing: Weekly Highlights

Hello everyone, welcome to the second edition of the my newsletter! Here's a simple weekly recap of content marketing tips & tricks & ideas to help you build your brand the right way! Are you ready to dive in?

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Festive Season Marketing tactic like no other:

We all know about the big discounts, sales, offers and free items on purchase on every festive season. But during a huge festival like Diwali, a few Indian brands are taking it to the next level. Look at brands like BlinkIt, Zepto, Swiggy, and others. They give out FREE gift boxes with every order (if opted for). But how does it work as a marketing tactic?

Read my 3 simple reasons here.

The Difficulty with Vulnerability in Personal Branding:

Are you too busy to create a personal brand? Personal branding comes with a price we all know too well about: Being authentic. And being authentic has to do with showing your vulnerabilities as well. And we also all know how difficult that can be. So maybe, you are not as busy, but maybe a little scared?

Watch my take here.

5 Non-Marketing Marketing tips to sustain an ever-evolving field career:

Are you in your 20s? Well then this one is especially for you. I have been in the industry of content marketing for almost a decade now. And I know first hand that none of this is easy. So, read this post: it may just help you with perspectives in your career.

Read the full post here.

3 metrics to measure the impact of your long-term content

Which metrics are the right ones to measure the impact of your content? It is often difficult to show a client exactly what is working with solid proof. Did one post lead to a podcast invite? Did a podcast feature lead to newer leads? I posted this video last week on my LinkedIn and it BLEW UP with over 63,000 impressions! But if you missed it already, here's the full video.

Watch the full video here.

The most important Content Pillar for a LinkedIn Company Page:

Ask yourself this question: Do you feel more personally connected with an entity or a person? If your answer is person, then you are right. Hence, while building a LinkedIn company page, expand on THIS content pillar:

Watch the full video here .

Thanks a lot for joining me on this edition.

I truly believe in adding value to you readers. Because that's what I do: create purposeful content!

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