Do It Right: Content Marketing— How to Generate Demand with Content Marketing

Hello, welcome to the first edition of the my newsletter! Here's a simple weekly recap of content marketing tips & tricks to help you build your brand the right way! Are you ready to dive in?

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Creating purposeful content to drive growth

Here's a simple question: What is the purpose of the story you shared online? Or that tips & tricks video? Or that carousel full of hacks? Every content you create & post online, has to be driven by purpose. Ask yourself: "Why do I need to post THIS?"

Watch my take on this here.

Should Founders be the face of their brand/products?

Founders marketing is a tough decision. There can be a downfall to it: that the founder is constantly busy with several other things to take care of. On the other hand, if curated and strategically planned and placed, creating marketing content with the founder can have 10X the benefits of conversions and sales. Generating demand becomes 7X easier with founder's marketing.

Read the whole post here.

What are the right metrics to traces while measuring the impact of your content?

How to measure the impact of your content the right way? Followers? Sales? Calls booked? this is often a tricky area that I see several content marketers struggle with. For founders, the sales matter. But where did it come from? What content did you create that led to a very particular sale or the biggest spike in sale yet? How do you know what to capitalise on?

Watch the full video here.

Thanks a lot for joining me on this edition. I truly believe in adding value to you readers. Because that's what I do: create purposeful content!

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