Do This Right After They Buy
William Siebler
I Write Words That Make Your Clients Say Shut Up And Take My Money - Direct Response Copywriter - Word Salad Murderer
It takes a huge effort to get someone over the line to buy your thing.
There's a lot of perceived risk around making a bad choice.
It can leave someone feeling a bit like...
The last thing you want is someone doubting their choice.
You want them to feel as though they made the right choice.
So how do you do this?
Wait for it, because it's so hard ??
You thank them for buying from you.
Sincerely.
Not an invoice for the purchase.
A genuine thank you and reinforcement that they made a good decision.
If it's a big purchase call them.
If it's a small one email, text or real letter is a smart move.
Hardly anyone does it because they're lazy.
But if you immediately reinforce the feeling they made a smart decision, you're a step closer to having a new client for life.
Aerial Therapeutics Instructor & Creator of sKIN caREPAIR Mist
4 个月It’s always the simple things that make the biggest impact. Thank You for the reminder & the ways in which we can share our gratitude as a supplier or a retailer & as a business person in general.