Do PR and marketing agencies need policies on AI use?

Do you need an AI policy to guide content creation and work processes? The firm answer is yes!

If you haven't considered a policy or what it should contain, this article provides some key points for developing an AI policy for your agency.

At Code Words, our AI policy begins by recognizing the fact that using AI is essential. It doesn't replace human judgement or creativity; it helps speed up some processes or enhances work. Next:

1. We never use AI for the creation of written content. Doing so would mean that the content is taken from other people's work and isn't our own. Next, AI is sometimes inaccurate and can never capture an individual's or brand's voice.
2. We're committed to honouring copyright laws and respecting privacy regulations. We'd never feed input client information into an AI tool.
3. We don't trust AI. Outputs are always checked.

Crafting an AI policy

It goes without saying (but we'll say it) that humans need to write an organization's AI policy. According to Jacob R. Robinson (Brain, Turbine, Shimmy, Logroll, Kaizen) , you should also get a trusted second opinion to strengthen it.

A lawyer may be useful in reviewing parts of an AI policy in certain scenarios; for example, in protecting intellectual property. But always consider the time, cost, and your needs before committing to any decision.

Jacab, an AI expert and Consultant with APEX PR in Toronto, believes key elements of an AI policy should include:

• Its purpose/summary
• Use cases
• Recommendation(s)
• Worst-case scenarios
• Vetted prompt library access
• A clear outline of workflow integration
• What things are absolutely unacceptable and the possible repercussions
• The Reddit rule. If you wouldn't post something on Reddit, don't post it anywhere
• A section on how the industry/sector is responding.

Don't let your AI policy stay hidden in a folder

It's important to reinforce and review your AI policy regularly. Ensure it becomes part of your organization's training and onboarding procedures and discuss it in lunch and learns. Make sure your AI policy isn't a piece of paper that one or two people know about.

Questions about AI? Get in touch.

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