Do potential clients know what you do?
Emma Murphy MIACP
CEO Eating Freely - The World's Leading Network of Emotional & Binge Eating Specialists I Disordered Eating Specialist I Expert Speaker I License our Specialist Program for your healthcare organisation.
Health Coaches, Therapists, Nutritional Therapists, Dieticians.... when it comes to setting up a practice, marketing what you do and getting that all important regular client flow, there is a LOT to consider - and it can be overwheming!
Having trained hundreds of practitioners over the past 7 years, the most common gaps and mistakes are often the most obvious. But they are also the easiest to fix - that's the good news.
The first and most common error I see is practitioners often do not realise how 'about me' their communication is, when it should be 'about YOU' - their potential clients!
The second, really big problem is how many practitioners run their practice as an 'expensive hobby' - NOT a profitable business that generates a reasonable salary for them after expenses.
The consequences of both of these scenarios is practitioners, who after investing significant time and money in training, ultimately fold up their tent and go back to doing what they did before, because they are unable to earn enough money from their practice to meet their own financial needs.
This week, my video is a very practical guide to fixing the fundamentals of deciding WHAT you do, WHO you do it for, how much you should charge for your services, and how to communicate all of that clearly to clients, in a way that helps them book a consultation or discovery call with you.
Grab a tea or coffee, and a notebook and pen - because there's several helpful checklists in this session, and get yourself practice ready for September when everyone is back from holidays, and re-committing to their health and wellness goals.
I'd love to hear your feedback in the comments and will answer any questions you ask!
领英推荐
CPD/CE MASTERCLASS - August dates available!
Join our 3 Hour Live Masterclass on the Do's and Don'ts of Working with Emotional Eating and Binge Eating Disorder. Internationally approved for 3 CE / CPD credits.
TRAIN WITH US
Very limited places now available for our 12 week training starting mid-September. Become an Emotional Eating and Binge Eating Disorder Specialist, and earn 36 CPD / CE credits.
Our comprehensive training includes weekly 90 minute live calls in small groups of max 10 practitioners, case study client work and a comprehensive, trauma informed framework for working with emotional eating and binge eating disorder.
Any questions, just ask below in the comments, or DM me.
I endorse Emma Murphy's wise council. She's a consummate expert on creating and running a business.
Nutrition & Wellness Coach at Into Nutrition / Licensed and certified Eating Freely Practitioner
4 个月I can definitely recommend this masterclass. It really helped me answer questions I was avoiding and has given me a fresh perspective and some new direction and purpose