Do people choose different colours for EV's?

With the rise of electric vehicles (EVs) in recent years, many people have begun to wonder if EVs should be different colours than conventional petrol and diesel vehicles. Some argue that distinctive colours would help differentiate EVs from traditional cars and make them more recognisable on the road. Others believe that there is no need for such a differentiation, as consumers are already aware of the benefits of EVs.

One argument for distinct coloured EVs is that they would attract more attention and generate interest from potential buyers. For example, bright green or turquoise-coloured EVs might catch someone's eye more effectively than a traditional grey or black car. This could lead to positive associations with environmentally friendly vehicles and encourage others to consider purchasing one themselves.

On the other hand, some argue that it may not be necessary to distinguish between traditional cars and EVs based on colour alone.

So, what is actually happening in the EV market currently? Besides factors like fuel efficiency, sustainability and design factors, another aspect that could sway consumer decisions is the car's colour. Do people actually choose electric vehicles based on different colours to conventional petrol and diesel vehicles? The answer is not black and white.

A 2019 study by Cox Automotive found that colour preference for EVs differed from traditional petrol and diesel powered cars. While silver was the most popular choice for both vehicle types, consumers were more likely to opt for blue or green-coloured EVs compared to their petrol and diesel-powered counterparts. This suggests a potential trend towards associating environmentally-friendly transportation with certain colours.

However, it's important to note that personal preferences still play a vital role in determining colour choices across all vehicle types.

According to the survey conducted by ‘iseecars’, people tend to choose different colours when buying electric vehicles compared to conventional petrol and diesel vehicles. The study shows that while white and black are still the most popular colours for both types of cars, electric car buyers are more likely to choose bright or bold colours such as blue, red or green. This could be due to a desire for a unique look and differentiation from traditional combustion engine cars.

One possible explanation for this trend is that electric vehicles are often seen as a symbol of progressive thinking and environmental consciousness. As such, buyers may be more inclined towards brighter hues that reflect their values and beliefs. Additionally, with many automakers offering limited colour options for their EV models, opting for a standout shade can help owners feel like they're making a statement with their purchase.

Written by Chris Hunter

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