Do not Pay for another Advertisement until you understand this….

Here's a shocker...

One traffic source does NOT fit all.

Nod your head if you’ve heard this before...

You don’t just start by driving the traffic either…

"The first thing you need to do is find your market."

But how do you actually get that done? I'm going to share how I go about finding my market.

But first you need to know...

Every business speaks to a different audience.

You must run traffic on the platforms where YOUR market is “hanging out”.

If you craft the perfect marketing message but then fail to put it in front of the right audience, your entire campaign will fail. For example...

Trying to sell Apple accessories using Google display ads on a blog about PC's would end in disaster.

You know... the proverbial, "You can't sell ice to an Eskimo."

But the strategy remains the same...

Traffic is a commodity. A click is a click. We need to view traffic like a water faucet.

When we want some, we go to the “Traffic Store” and buy it.

If you ask me which "Traffic Store" is right for you?

I will ask you “Where is your market?”

If you’re looking to buy traffic, you want to do so from a source that will help you reach your market.

Unfortunately, there isn’t an easy answer to this. I haven’t found a tool that tells you which platform to use to reach a specific market.

It takes research. It takes time. It takes thought.

But, the research couldn’t be more important. Again, if you craft the perfect marketing message but then fail to put it in front of the right audience, your campaign will fail.

So how do you find your market?

First, you need to think about WHO your market is ...

What’s their age, gender, income?

Websites like LinkedIn, Twitter, Pinterest, YouTube, etc. have aggregated millions of users --- but each platform has slightly different demographics. This broad demographic information will help you decide on a platform.

More specific information such as...

What are their hobbies?

What TV shows do they watch?

What authority figures do they follow?

What books do they read?.

... can be used to target your audience once you’ve decided on a platform.

For example, here’s how to find your market on Facebook. We can start with Alexa. This tool will give you demographic data on websites around the web.

Not surprisingly, Pinterest is WAY above average in terms of visits from Females.

Pinterest is a wonderful platform to run traffic in the craft, clothing, make up, and anything e-commerce or female focused.

Let's take a look at LinkedIn...

“The site (LinkedIn) continues to be particularly popular among professionals those in higher-income households and the employed (although the increase in usage by those who are not employed is notable). (LinkedIn is especially powerful for reaching the professional market, or running B2B traffic)."

You get the gist! Research must be done to ensure your running traffic on the correct platform.

It may sound basic, but it really is the FIRST step to running successful traffic campaigns.

We like to shop first at the big "traffic stores"...

There are hundreds thousands of traffic sources to choose from but we like to stick to the big stores because...

There is big volume and the ability to scale

The ad interfaces are easier to use

The targeting is (usually) better

 The BIGGEST issue we find when traffic campaigns fail…is running traffic on a platform where your market isn’t present.

My advice is that…

We might shop at the big "traffic stores" first but we're always try experimenting with smaller, niche traffic platforms.

So, if a traffic source doesn’t seem conventional, or it’s not what the industry is talking about at the moment – that’s OK! Test it out.

The important thing is that you find your market online.

You can feel free to discuss your traffic issues with me at any time. Am just a button away…

And if you want to go deep into digital marketing activties, call +2347034536719…