Do our clients care about our process?
We have been in business for 15 years. We thought our process was the primary driver of sales.
We made our process sacred because we thought that was how good work got done.?
We were wrong. We started using it as a crutch, and we didn't listen as well as we should have because we thought we knew how things went.
The market has changed. Now, our clients and prospective clients aren’t interested in our rigid process. They want to know how we can be flexible and fit into their workflow.
They are interested in results.?
We had a prospecting call and set out a plan for three months of work. The founder said, "Great, what would it take to do it in one day?"
This is the result.
Intelligent Email is a startup that uses AI to analyze the bulk of email, which would be impossible to do manually. The platform can determine customer tone and satisfaction. It can tell if your employees are getting burnt out. And it can give you the window into your organization you need to make informed business decisions.
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As with many AI startups, the race to launch before a competitor emerges is intense. In one co-working day and a month-long web development sprint, we collaborated with their team to develop the brand's verbal and visual identity, revamp the product interface, launch a public-facing website, and create a PR buzz.
The brand language effectively communicates a problem that many business owners are unaware of. Secondary graphics provide a visual representation of complex concepts like machine learning. The logo, featuring the @ sign, serves as a quick visual reference to email while also symbolizing the AI revolution that enables this product.
Finally, the color palette and typography help balance the tightrope between warmth and humanity on one side and technology on the other. The secondary typeface, Roobert, is a contemporary sans-serif that says technology with enough quirk to be human. The colors give us enough contrast for accessibility while maintaining warmth in the deep purples and energy in the action-oriented blue.
Our clients still want great work in a collaborative environment. Now, we are more flexible. Call if you are interested in how our process can flex to fit in your workflow.
CEO of Be Found Online, Digital Marketing Strategist, Keynote Speaker, Energetic Emcee, University Educator.
3 周Really cool pivot Brad. I'd be curious to learn how this might impact the process moving forward?
I leverage technology to drive organizational revenue and efficiency. Strategy, Web, Marketing, Automation.
3 周This is such a strong insight, Brad. Processes are important, but adaptability is what wins in today’s market. Clients don’t just want structure—they want results, and they want them on their terms. Curious, what was the biggest internal shift your team had to make to embrace this new approach?
CEO at LockNet | Founder and CEO at Intelligent Email
3 周I am so thankful to have Bullhorn as a partner in bringing the Intelligent Email brand to life. From the start, they didn’t just execute—they challenged our thinking, pushed us to refine our messaging, and helped us articulate the real impact of our platform. The way they balanced technology and humanity in our branding—through visuals, language, and design—was exactly what we needed. Their ability to move fast without sacrificing quality was incredible, and I couldn’t be happier with the result. If you're looking for a branding team that truly listens and delivers with precision, Bullhorn is the real deal.
Rigid processes can be an asset until they become a limitation. How did you navigate the shift internally, especially in retraining your team to embrace flexibility without sacrificing quality?