Do More of What Works!

Don't give up on what's already working?

I had a call with a new client today, and we were building out a marketing strategy for his business for 2020.

As always, we started with what he's currently doing, and what he did in 2019 to generate business.

And that's when we discovered this nugget that we agreed could be his pillar marketing piece in 2020!

This is something that has worked for him in the past - and worked very well for him! - but he stopped doing it.

This happens ALL THE TIME in business, right?!

We do something. It works. And for whatever reason, we don't do it again.

Comment below if you're guilty. I am ???♂?

We discovered that the reason he's no longer doing this marketing tactic is because it takes time and he doesn't have a good process for doing it over and over again.

He's a smaller business and he as the owner is wearing a bunch of hats.

Sounds familiar :-)

But, after about a half an hour talking about this, we agreed it would be very wise for him to prioritize this tactic above pretty much everything else.

This is the one DOMINO that can have a huge multiplier effect on his business in 2020.

So now the question is - how does he build a process around what he has already done so it can be done repeatedly and so he isn't the bottleneck?

Well, it turns out he has an assistant.

So over the next month, he's going to build out a simple process in a Google Doc (we already started this today on our call), and train his assistant on executing this process.

Yeah, there's some building time involved here. But this one marketing tactic could easily double or triple his business this year??. So is it worth it?

Probably!

?? Your Turn ??

Look back on what has worked well for you in 2019. Build a process around that, remove yourself as a bottleneck, get your team involved, and make it happen.

Too often, we catch ourselves chasing the shiny new thing, instead of doubling down on what's already working.