Do More With Less

Digest Distilled | January 2025

Hello, marketer!

And, welcome back to Digest Distilled, a monthly LinkedIn newsletter aimed at distilling the month’s most important news and tips for marketers, determined by marketers.

This month it’s clear that marketers are interested in learning more about new ways of reaching their audience. From leveraging email marketing more precisely to learning the importance of brand mentions in AI chatbots and overviews, here’s what you should know…

1. Set Your Email Goals – This year, shift your email goal focus from opens and clicks to actionable strategies that improve your overall email marketing strategy - (via Sinch Email on Acid ).

2. AI Brand Mentions – This study examines the factors that encourage AI chatbots to mention your brand or website in answers - (via Seer Interactive ).

3. Mind Your Headings – In the age of AI and all that is new and shiny in marketing, don’t neglect your tried-and-true SEO tactics to ensure you’re still meeting website and blog best practices - (via Oneupweb ).

4. Modern Marketing – Today’s marketer has to have a lot of resources in their toolbox to make a splash. This article shares the best tips to staying ahead of the curve - (via Think with Google ).

And speaking of resources… did you know Oneupweb offers tailored Digital Marketing Guides for a number of marketing efforts? Get your team on the same page – literally! – with a comprehensive, branded guide for email marketing, social media, Google Analytics 4, and many more.

All the best,

Oneupweb