DO NOT MISS THESE SEO UPDATES IF YOU WANT YOUR WEBSITE TO RANK HIGH

We are well aware of the importance of SEO for a successful business. If you are struggling to get organic traffic and rank high on google or unable to get the targeted sells and conversion, here are the updates and Tips, which can help you improve SEO game of your website.

Update your high ranking pages-

It is very important to revise your high ranking pages with updated information and stats to keep it on top.

This will optimize your website to compete with your rival.

Redirect- 301 to an updated page (merge an low rank post to high ranking one and redirect)        

Traffic do not mean revenue-

So make sure to create content and make your UI engaging, and user friendly to convert your traffic to potential customers/subscribers.

Understand the difference between these 3 words- Conversion, Leads and Sells

Conversion:?Turning a website visitor into customer.

Leads:?Potential customers who have shown interest in your product

Sells:?Completing a successful by purchasing your product or service.

How SEO will help in it-

• Make article on targeted keywords to increasing website traffic by people actively searching for what you offer.
• Quality SEO will increase visibility of your website to potential customers, hence improve website ranking in search results.
• high-quality content develop trust and credibility, leading to conversions and sales.

Do not stuff your article with keywords-

Search engines are smarter now, they will detect un-natural keyword stuffing.

Keyword-stuffed content is awkward and difficult to read. Users will bounce off your website if it doesn't provide a smooth reading experience.

SEO now focuses on understanding the user's intent behind a search query and providing results on basis of that.        

So focus on Natural keyword integration: without forcing them, Target long-tail keywords: specific keywords can help you attract targeted traffic, avoid the competitions and help in easy ranking, Create valuable content: Focus on creating informative, engaging, and well-written content.

Create Unique Content-

Its time to use all the available tools and technique to make your content visually appealing or make the flow of the article easy to navigate. Grabbing people's attention and keep them engage is challenging. So only writing good content is not enough.

Example- If your product is sunscreen, write on topics like

sun screen for mature skin, sunscreen for sensitive skin,

Note- avoid using the same keyword in every article (e.g. best sunscreen) same keywords confuses google which post to rank)        

To get the competing keywords you can use Semrush cannibalizations feature

or AI prompts for fixing content overlap.

What exactly this do is-

Keyword cannibalization occurs when multiple pages on your site compete for ranking on the same keywords in search results. This can hurt your overall SEO because these pages end up splitting your ranking power.

Semrush's Cannibalization Report provides insights into:

• Cannibalization Health: This shows the severity of cannibalization on your site.
• Affected Keywords: The number of keywords where multiple pages compete for ranking.
• Cannibalizing Pages: The number of pages involved in this competition.

By using this report, you can identify potential cannibalization issues and take steps to fix them.         

This can involve optimizing specific pages, consolidating content, or using internal linking strategies.

Try the new approach to content marketing-80/20

80% Valuable Content:

This content should inform, educate, entertain, or inspire your target audience.

Examples of valuable content include blog posts, infographics, ebooks, webinars, and videos

20% Promotional Content:

This content focuses on directly promoting your brand or product. It should be clear, concise, and benefit-driven.

Examples of promotional content include product demos, case studies, and sales pitches

Focus on User Behavior-

• UI Clicks: Analyze which elements users click on, like buttons, links, or images.

This reveals what interests them and what parts of the interface are clear and functional.

• Scroll Depth: Track how far users scroll down a page. High scroll depth suggests they're engaged with the content, while low scroll depth might indicate the content isn't grabbing their attention.

This will give you an idea what is working and which content needs improvement.

• Additional Searches: If users are not doing additional searches within your website other than the landing page.

It could mean they're not finding the information they need or it is not easy to navigate.

User behavior helps you understand how their interacting experience with your website.

It allows you to make data-driven decisions making to improve their experience and achieve your website's goals.

Build a Brand, Not an Offer-

Try focusing on building a brand identity, instead of giving more of free trials, newsletters, or big offers shift your focus on building a trust based brand, by providing valuable information that can solve people's problem and they will keep coming back to you.

Provide linkable assets like-

Example-Cheat sheet planning worksheet, free guides, templates, Q&A worksheet, Calculating Tools, AI Tools to make things easy.

Basically give something that most certainly make them feel gratified and encourage them to promote it further.        

Email marketing-

Whether you agree or not, but it works. Encourage visitors to become subscribers and convert potential customers to customers by giving exciting offers or valuable information time to time.

spread the words that you posted a new blog post, a new offer, limited edition service or free product. Anything that excite them to click will ultimately bring positive outcomes for your site.

Conclusion-

Optimizing SEO is a dynamic process, its keep changing according to the search engine guideline. Staying updated is the only way to be on top. Also I want to suggest that, do not blindly follow the results of SEO optimizing tools, use your own intuition and observations to improve your website.

Feel free to add more value to this article, your knowledge and feedback will help others.