Do Marketers Need to Know How to Code?

Why does a Marketer need to know how to Code??

Coding is a necessary element to having a website. Typically Software developers, programmers, and engineers use coding to create websites and marketers rely on them to make changes and edits to their websites. Although these types of careers are valuable in website development, it is equally as important for a marketer to be able to do basic coding so that they do not have to rely on developers to make changes. A marketer who knows how to reposition information on a page, or tweek a line of code to make it perform better is more informed on the process. An informed marketer is also able to save time and fix problems as they come up, without having to pass information to other teams to make changes. A great resource to begin to learn the basics of coding is a website called?Code Academy.?

Code Academy:

Code Academy is a website that teaches users how to code for?free. I tried out the intro to HTML course which teaches the basic elements of a website.??

Each new section of Code Academy is accompanied by an explanation, example, and practice problems. Code Academy allows you to simulate an editor and create a mock webpage using the skills you learn in the lessons. If you do something wrong, Code Academy will also point out what you are missing so that when you have completed the course you are confident and capable of using the?knowledge you gained. Code Academy is accessible and easy to navigate and a great resource?for those who know a little or a lot about coding and want to refine their skills.?

WordPress vs SquareSpace.?

WordPress and Squarespace are both website building platforms that allow individuals or businesses create a website without the technical coding knowledge.??

WordPress is the more common of the two. About 40% of websites online ranging from small businesses to Fortune 500 companies use WordPress to create their websites. WordPress allows third party plugins and is able to connect to your google analytics account. It also offers a range of SEO tools to help your website rank better in search results. WordPress is easy to use and has helpful features no matter how much knowledge you have of website building and marketing.?

Squarespace is very similar to WordPress, however it seems like it is designed more for beginners. It has a less expansive, but easier to navigate menu. It also has marketing and analytics information provided through Squarespace. These tools can be extremely helpful for someone with a small marketing team/budget, or someone who is just getting started with Marketing and wants to learn more. Being able to navigate and manage a website builder and customize it through supplemental coding is an?easy?way to stand out from other marketers.